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Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

Below, you’ll find a collection of articles and interviews that tease out the dynamics of ecosystems, platforms and partnerships. In this fascinating interview with our Director of Content John Collins, the head of Salesforce Incubator Mike Kreaden gives a deep dive on the evolution of one of the most successful platforms in SaaS. ?

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Customer Feedback Loop: What is it and How To Close it

User Pilot

How to collect customer feedback: use interviews, NPS, customer satisfaction surveys, feature surveys, feedback widgets, and product betas. Use customer interviews to learn about user needs. Customer interviews provide a level of information that other feedback methods do not. There are different types of customer interviews.

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Paid Search Management For SaaS Start-ups - An Interview With Soren Ryherd, CEO, Working Planet

Outseta

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success.

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SaaStr Podcasts for the Week with PatientPop and Plaid — August 16, 2019

SaaStr

Below, we’ve shared the full transcript of Harry’s interview with Justin Welsh. I graduated school in 2003 and my dad had been in sales for 41 years. And I jumped in in 2003, and to be very honest, for the first six years of my career, I sort of had this very meandering career where I moved from small town to small town.

Scale 133
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Building Customer Success Into The DNA of Your SaaS Start-up - An Interview With Aaron Fulkerson, CEO, MindTouch

Outseta

If you're interested in listening to the audio version of this interview, here's what you'll find. If the audio version of the interview isn't right for you, a slightly trimmed down transcription of the interview is available below. Enjoy! -- Geoff Roberts: Hi everybody. So I went around to the different product teams.

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

Below, we’ve shared the transcript of Harry’s interview with John. It started back in 2003, when I joined Omniture, which was an analytics company founded here in Utah. John Mellor: And that year, when I joined in 2003, Omniture did $8 million in revenue. Harry Stebbings. John Mellor. Romain Lapeyre. billion.

Scale 209
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PODCAST 120: From SpecOps to RevOps: What Soldiering Can Teach Us About Selling with Steven Broudy

Sales Hacker

How to conduct a structured interview [25:39]. We’ve got a great show today, an interview with a good friend of mine but also just a really incredible person with a distinctive approach to life, a really distinguished background. Now, without further ado, let’s listen to this interview with Steven Broudy.