User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 103

Product Marketing Marketing Social Media Scale 103

User Pilot

FEBRUARY 19, 2024

It could be launching features that are half-finished and causing customer problems with THEIR customer. It could be push changes that bring your entire product down. Impact analysis is crucial for identifying risks, allocating resources, and enhancing customer satisfaction for project success.

Traceability 105

Traceability Operational efficiency. User Experience Trends 105

SaaStr

FEBRUARY 17, 2022

She reveals how customer centricity, operational rigor, and data-driven strategies drove Airtable to scale and serve over 300,000 organizations, including 80% of the Fortune 100. As a marketer, I bring new products to market. When teams receive additional responsibilities, they do not always have the resources to tackle them.

Engineering 215

Engineering Scaling Marketing Acquisition 215

SaaStr

MAY 10, 2023

They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at. Because everyone knew what it took to build a great product in their specific niche, they could quickly bring that product into reality. So talk to people early.

Sales Recruiting 213

Sales Recruiting Sales Hiring Social Media Sales 213

SaaStr

FEBRUARY 21, 2024

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? Pick your strategies, invest in them, and start tiering.

AWS 199

AWS Scale Sales Hiring Marketing 199

SaaStr

OCTOBER 26, 2022

Grammarly CEO Brad Hoover shares the keys to unlocking product-led growth in the enterprise through learnings from the company’s 13+ year journey helping 50,000 teams and 30 million individuals refine their writing and accomplish their goals. Build an exceptional product with your users. Product-led growth, supported by values.

Enterprise 172

Enterprise Scale Sales Communication 172

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . product marketing team. Involve PMM in the entire product process (or: it’s not all about launches).

Product Marketing 138

Product Marketing Marketing Sales Hiring Scale 138

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. So this week’s breakdown on ELG has been a longtime coming. Support on pipeline movement.

Scale 93

Scale AI Search Social Media AI 93

SaaStr

NOVEMBER 21, 2022

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”. Spotlighting the success of an ICP-focused strategy . Anchor tenant strategy in action at Payrix.

Payments 178

Payments Payment Methods Embedded Payments Scale 178

User Pilot

MARCH 19, 2024

Even if you’ve been a product manager for a while, a new feature rollout can be a challenging experience. We explain what a feature rollout is, why it is important for product teams, and how to conduct them. Analyzing competing products. Fear not, though, as this article provides lots of valuable insights into the process.

Software Development 104

Software Development Scale Development Benchmarks 104

User Pilot

APRIL 16, 2024

Understanding how end-users interact with your product is crucial to identifying user experience bottlenecks. When combined with product analytics , end-user behavior monitoring can help you boost product usage and retention rates. TL;DR End-user behavior monitoring involves observing how users engage with a product.

User Experience 105

User Experience Engagement Trends Churn 105

User Pilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

Development 103

Development Software Review Sales Recruiting Technical Review 103

User Pilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

ChatGPT 95

ChatGPT Social Media AI Market Research 95

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. We will also point our readers toward some amazing resources for development. Who is a product marketing manager?

Product Marketing 96

Product Marketing Management Marketing Customer Lifetime Value 96

User Pilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

Management 103

Management Interviewing Marketplace as a Service Product Marketing 103

User Pilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

Underperforming Technical Team 95

Underperforming Technical Team Social Media Scale Interviewing 95

User Pilot

NOVEMBER 24, 2023

Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth ? Customer retention is more of a long-term strategy compared to acquisition. Focus on customer acquisition when: You’re launching a new product and need new customers.

Acquisition 102

Acquisition Retention Customer Lifetime Value Churn 102

Andreessen Horowitz

MARCH 1, 2024

The amount of innovation we’re about to see in tax is unparalleled in recent history,” says Jamil Khan, the Chief Strategy and Small Business Officer for tax giant H&R Block. Last year, we partnered with Microsoft to build and launch a GenAI tax assistant. In today’s environment, that can only mean one thing: investing in AI.

Generative AI 93

Generative AI AI Leadership Innovation 93

ChurnZero

APRIL 18, 2024

Congratulations – you’re adopting a digital customer success strategy! Those are some big shifts – whether it’s updating your books , implementing a new management system, or revamping the tools, resources, and customer journeys you already have. Older but valuable tactics can absolutely fit into your new digital strategy.

Engagement 52

Engagement Onboarding Customer Success Metrics 52

Sales Hacker

MARCH 1, 2024

This allows brands to be more intentional about messaging to make sure it aligns with their product and company values, and provides real value to an audience. Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Jonathan joined Toast as the SVP of Sales in 2017. The takeaway?

Payment Methods 186

Payment Methods Acquisition Scale Payments 186

User Pilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively. using a Gantt chart, etc.),

Management 105

Management Market Research Metrics Trends 105

Buffer Resources

APRIL 11, 2024

  One key difference between nonprofits and startups comes into play when launching a marketing initiative. If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups. 

Technical Review 106

Technical Review Startup Social Media Marketing 106

User Pilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! They lead a team that consists of developers and designers.

SaaS 94

SaaS Scale Leadership Customer Lifetime Value 94

User Pilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Marketing 87

Marketing Customer Lifetime Value SaaS Advertising 87

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. It can improve customer retention , lifetime value, revenue growth, and product development.

Strategy 104

Strategy Software Review Social Media Engagement 104

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. What personalized customer retention strategies are open to you? Personalization strategies help improve customer value and boost loyal customers. Help customers gain full value from your product.

Customer Lifetime Value 97

Customer Lifetime Value Retention Marketing Scale 97

Buffer Resources

FEBRUARY 14, 2024

Listen to it here: Apple Podcasts | Spotify Podcasts for the content creator Creator Science If you want to level up as a content creator, look no further than Jay Clouse ’s, Creator Science podcast, which dives deep into strategies and tactics content creators use to succeed today. 

Social Media 92

Social Media Entertainment Entrepreneurship Interviewing 92

User Pilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. TL;DR Cross-selling is a sales and marketing tactic that helps increase the average order value by selling additional or complementary products to current customers. Notion launched the Notion AI feature with a waitlist.

Strategy 89

Strategy Customer Lifetime Value SaaS Business 89

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market. Let’s dive right in!

Acquisition 104

Acquisition Scale Onboarding Marketplace as a Service 104

User Pilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. It’s a popular strategy in the enterprise software space. What is a product-led growth (PLG) motion? What is a PLG motion? A PLG motion.

Acquisition 101

Acquisition AI Search Onboarding Churn 101

User Pilot

OCTOBER 11, 2023

Finally, utilizing the right growth experimentation framework can help improve conversion (alongside other metrics ) at key touchpoints in your product. Don't forget to carefully analyze your experiment results: it's that insight that'll show you tweaks and changes you can make across your product to optimize growth.

Software Review 104

Software Review Onboarding Metrics Data Analysis 104

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Underperforming Technical Team 170

Underperforming Technical Team Social Media Product Marketing Churn 170

Unbounce

FEBRUARY 9, 2022

Now add technical issues, broken workflows, or a lack of developer resources, and you’re faced with a bunch of barriers that make you wonder how you’ll even keep up with or get a leg up on the competition. That’s why we’re launching Unbounce Apps. We also know that a whopping 47% of you run your marketing efforts all by yourselves.

Payment Solutions 132

Payment Solutions Business Payments Payment Services 132

Buffer Resources

FEBRUARY 28, 2024

So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator. Knowing these factors can guide you in setting the right price for your products and services.

Pricing 93

Pricing Social Media Consulting Branding 93

FastSpring

AUGUST 2, 2023

Now as a successful international business, TestDome has been with FastSpring through all of it, and even when other payment platforms launched intriguing new products, Mario never saw a good reason to leave FastSpring. Basically, every time we’ve wanted to change something, FastSpring was already ready for it.”

Payment Solutions 136

Payment Solutions Payment Methods Merchant Services AI Search 136