How to Build and Optimize CTA Buttons That Convert
Unbounce
AUGUST 19, 2021
For example, if you have a landing page encouraging top-of-the-funnel customers to sign up for emails, you don’t want to be selling the value of your product yet. If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. A successful CTA button takes some TLC.
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