Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). What is Intent data? No one wants to see generic, templated content in their inbox or feed.

Strategy 151

Strategy B2B Sales Enablement Advertising 151

OpenView Labs

DECEMBER 21, 2020

Teams are starting to ramp back up, and the next chapter of inside sales is a little wild. In 2021 we will start to see the convergence of product led growth, remote sellers, remote buyers and sales enablement technology that tracks EVERYTHING. Francesca Krihely, Senior Director, Growth Marketing at Snyk. “1:

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Sales Hacker

AUGUST 4, 2022

Boulevard is a platform serving spas and salons — point-of-sale, scheduling, and payments. Boulevard’s VP of Marketing, Bernice Lopez-Brennan, was literally running growth marketing while packing boxes for FedEx. As she admitted with a rueful laugh, “It was no way to scale.”. So the team got strategic.

Scale 82

Scale Underperforming Technical Team Social Media Payments 82

OpenView Labs

FEBRUARY 2, 2021

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Sales Hacker

DECEMBER 20, 2018

Catalyst Sale Podcast. Producer/Host: Catalyst Sale/Mike Conner and Mike Simmons. Catalyst Sale enables organizations to build and deploy top-notch sales teams through training and enablement. Sales Pipeline Radio. Producer/Host: Heinz Marketing/Matt Heinz. Links: Website , iTunes , Stitcher.

Scale 111

Scale Underperforming Technical Team Sales Social Media 111

OpenView Labs

JUNE 3, 2019

My company, Appcues , works with product managers, growth marketers, and customer success teams at bottom-up, product-led companies to help them iterate more quickly and effectively on their onboarding UX. We enable folks to create a superior customer experience that’s personalized to each and every user.

Onboarding 40

Onboarding Retention Engineering Education 40