Sun.Oct 22, 2023

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My App Stack: Chandar Pattabhiram, CMO at Coupa

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one with Robby Allen, Chief Revenue Officer at AgentSync, check it out here. This week we have Chandar Pattabhiram, CMO at Coupa!

AI Search 271
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Top 10 Trends in Data & AI at the Impact Summit

Tom Tunguz

On November 8th, I’ll share my 10 Top Trends in Data & AI at the IMPACT Summit. Last year, I covered 9 topics: Cloud data warehouses will process 75% of workloads by 2024. Data workloads segment into in-memory, cloud data warehouse, & cloud data lakes. Metrics layers unify the data stack. LLMs change the roles of data engineers. WASM becomes an essential component of web applications.

Trends 237
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Top SaaStr Content for the Week: Expensify’s COO, Datadog’s CMO, Y Combinator’s Managing Director and lots more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Pitchbook: VC Returns Are at a 10+ Year Low 10+ Actionable Things You Can Do To Scale Faster In The Early Days The #1 Reason CMOs Fail 10+ Signs of a Mediocre Hire The $100,000,000 Valuation: The Last Stop Before “IPO or Bust” Top Podcasts This Week: 1.

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What are Dormant Users and How to Manage Them?

User Pilot

Chances are, you’ve got a truckload of dead, dormant users who have taken their revenue with them. Some of these never even made the switch from trial users to paid users. But all hope is not lost. Bringing back dormant users and getting them to adopt your product brings greater ROI than acquiring new users. Re-engaging these users can also supercharge your product growth.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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How to Leverage Webinars to Drive Engagement in SaaS

User Pilot

A primary goal of customer success teams at SaaS companies is to drive user engagement. Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product. Of all the tools at your disposal, webinars are particularly effective at accomplishing this goal.