Dear SaaStr: What’s a Fair Amount of Founder Secondary in a Series B VC funding round?
SaaStr
JULY 22, 2023
Dear SaaStr: What is considered a fair or happy medium secondary amount for the founders to take off the table at a Series B VC funding round? Secondary sales done right truly align founders and the company and incent them to go long. See Brian Halligan’s (co-founder and Chairman of HubSpot) great learning and example here: “Make a large pie & take a bite along the way: One thing Sequoia did in our Series D round was allow us to sell some of our common shares to them as part of the round.
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