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SaaStr Podcast 459 (and Video): The Role of Partners to Scaling to $15 Billion With ServiceNow

SaaStr

This early phase is where you’re still looking for that perfect product-market fit and scaling the product to market. Also, they had a direct sales team mainly selling to enterprises in a top-down sales motion. “[The And remember to scale. You scale the hell out of it. ServiceNow Takeaways.

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Eventually. Everyone Has a Sales Team

SaaStr

But to Go Big, almost everyone in SaaS at least eventually adds a sales team. But to scale it quickly added a very effective sales team : Yes, Atlassian for a long time had almost no “directsales team, well after the IPO. With, and through, a sales team. In big deals.

Scale 332
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Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

OpenView Labs

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. Ship by default: Shipping by default is usually the best way for partners to work together because there is less friction for both the sales team and the end-customers. Pricing models.

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The Four Factors to Consider When Developing Your Startup's Pricing Strategy

Tom Tunguz

As startups scale and address incremental customer segments, the marketing mix becomes more complex. If a startup decides to sell their product through a channel partner in addition to their direct sales team, they add another layer of complexity. Customers will be confused.

Pricing 110
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From Freemium to Explosive Growth in a Crowded Market – 8 Years of Learnings with Zoom (Video + Transcript)

SaaStr

The thing about growing fast, you always think about how to get more customers, more prospects. And also, we always prioritize the features requested by our existing customers over the new prospects. Not only for the product side, but for the sales and marketing side. While we do not have a product, why do we need to have sales?