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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Their job is to enable go-to-market teams through "joining the dots" between tools, teams & data, optimizing the business rules that drive growth. Selling has changed since Predictable Revenue was published.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. The first few dozen courses that we published on the platform were authored by the Pluralsight co founders. Our salesforce didn’t know which one to sell.

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