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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Their job is to enable go-to-market teams through "joining the dots" between tools, teams & data, optimizing the business rules that drive growth. Integrate sales CRM (Salesforce). But what most people miss.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

So my father sat down with me in our basement, and I remember working in this makeshift workstation that we built together and we learned how to code, because back then there weren’t a lot of applications, there weren’t a lot of games, a lot of software to be used, so we actually had to create it ourselves.

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