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Product-Led Growth (PLG) For Startups

Mucker Capital

Currently she's Executive in Residence with Reforge and advising other companies. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. They ignore that someone has to use the product to see the value to then become revenue and/or to sign a contract.

Startup 52
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SaaStr Podcasts for the Week with InCountry and Y Combinator — July 19, 2019

SaaStr

250: Peter Yared is the Founder & CEO @ InCountry, the startup that allows you to operate globally with data residency as a service meaning they store your mission-critical data in it’s country of origin, without compliance. Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud.