B2B Social Business Bill of Rights | Don’t Get it Wrong!
Chaotic Flow
OCTOBER 9, 2012
In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. As such, the professional ties between company and customer are very strong. It could be commenting on your forum and your blog. Not so in B2B. It could be on Twitter.
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