User Pilot

MAY 10, 2022

There are two types of churn you should be tracking : User/customer churn and net MRR churn as one tracks the number of users you are losing and the other, the impact that has on your revenue. Net MRR churn : You’ve lost X number of customers, but what does that mean business-wise? So how do you calculate your Net MRR churn?

Churn 96

Churn Strategy SaaS Engagement 96

Chart Mogul

MARCH 4, 2019

The advantage of MRR is that because it’s pretty consistent and predictable, it helps your company more accurately forecast. Plus, calculating MRR encourages a growing SaaS provider to focus on achieving the essential short-term objective of building a steady revenue stream.” Takeaway #3: Expansion. Read the full lesson here.

Metrics 63

Metrics SaaS Customer Lifetime Value Churn 63

Chart Mogul

DECEMBER 18, 2020

MRR that entered/left segment gives you improved visibility in how your various plans are performing, while MRR per customer per month allows you to export a granular view of your customer base. We launched the Beta version of MRR Webhooks , which gives superpowers to what founders can do with their subscription data.

Software Review 52

Software Review Systems Review Sales Hiring Subscription 52

User Pilot

JULY 18, 2022

Customer loyalty and retention lead to increased MRR and customer lifetime value. Business-wise, customer retention is reactive; you’re merely trying to prevent churn. Here are some: Increased MRR: This is a no-brainer. Loyal customers present a good account expansion opportunity. The benefits are enormous.

Retention 93

Retention SaaS Customer Lifetime Value Education 93

ChurnZero

MARCH 31, 2022

Following the webinar, we invited Dave to give his rapid-fire takes on tracking the retention of auto-renew customers, calculating customer lifetime value as a startup, comping CSMs on expansion, determining the importance of measuring time to value, and much more. It’s $1K of monthly recurring revenue (MRR).

Customer Success 98

Customer Success Metrics Technical Review Scale 98

Chart Mogul

DECEMBER 18, 2020

MRR that entered/left segment gives you improved visibility in how your various plans are performing, while MRR per customer per month allows you to export a granular view of your customer base. We launched the Beta version of MRR Webhooks , which gives superpowers to what founders can do with their subscription data.

Software Review 52

Software Review Systems Review Sales Hiring Subscription 52

User Pilot

OCTOBER 18, 2023

Looking for opportunities for customer expansion (upsells, cross-sells, etc) that will benefit those users. Monthly recurring revenue (MRR) and Annual recurring revenue metrics MRR is the amount of revenue you can expect to earn from all your active customers per month. That led to a 3% uplift in feature usage.

Retention 52

Retention Strategy SaaS Customer Lifetime Value 52

Chart Mogul

NOVEMBER 26, 2020

As 2021 approaches, discussions about forecasting MRR are becoming commonplace in companies of all sizes. The spreadsheet used to make the charts included in this blog post can be found here. I just reviewed a forecasting model that I built 6 months ago where actual MRR is going to beat the modeled prediction for MRR a month early.

Forecasting 52

Forecasting Advertising Churn Trends 52

Chart Mogul

DECEMBER 22, 2021

We also added support for relationship invoicing, recurring components, cancellations, discounts, differential pricing, and the option to exclude tax from your MRR calculations. Cloud destinations (coming soon) — we are in process of adding the ability to export your MRR movements data from ChartMogul onto the cloud.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

Baremetrics

DECEMBER 18, 2019

It essentially divides all your positive MRR inputs (new, expansion, and reactivation) and divides it by your negative MRR inputs (contraction and churn). If you started with 500 active customers and your ARPU is $100, that’s $15,000 in lost MRR. Reactivate churned customers. 9% is a huge number!

Retention 136

Retention Strategy Payment Solutions Technical Advisors 136

User Pilot

APRIL 18, 2023

The most important customer success metrics are customer lifetime value (LTV), customer satisfaction score (CSAT), monthly recurring revenue (MRR), customer retention rate , and customer health score. Customer success strategy is not just about reactive customer service or proactive account management. Loyalty and advocacy.

Customer Success 98

Customer Success Strategy Customer Lifetime Value SaaS 98

CustomerSuccessBox

JUNE 13, 2019

We kickstarted the meetup by discussing Moving from reactive support to proactive success. What was the need to become proactive from being reactive? Professional services provide extra value to the customers and are also a way of expansion for the company. Subscribe to our blog to get notified once that blog is published.

Customer Success 45

Customer Success Sales Hiring Customer Support Acquisition 45

User Pilot

JULY 26, 2021

Building reactive in-app experiences based on user analytics insights can help you tackle this issue promptly. Push for upsells at exactly the right time in the user journey, allowing them to drive more expansion revenue. This, in turn, had a substantial impact on Kommunicate’s MRR.

SaaS 98

SaaS Onboarding Retention Acquisition 98