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How to Use Paid Ads to Market to Pet Owners Effectively

Neil Patel

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon. American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce.

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The Subscription Surge: Unpacking the Popularity of Subscription-Based Business Models

Blulogix

This surge in subscription-based business models spans across various industries, from software and media to retail and services, reshaping the consumer landscape and redefining notions of customer engagement and value delivery. Creating a Monetization Framework For Your Business View the Whitepaper Why Subscriptions?

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Don't sleep on content

ProfitWell

We’re talking all things content marketing (even if you’re a skeptic, listen on). Plus, Millennials and Generation Z-ers get hired, but, differently? Your top subscription news. Generation Z x Millennials for hire. And Zenefits —SaaS for managing human resources—is highlighting that change on its blog, deemed Workest.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. What is B2B Ecommerce?

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How to Build a Conversion Funnel That Will Triple Your Profits

Neil Patel

Based on the AIDA model, then, a traditional-style sales marketing funnel might look something like this: The problem? As a marketer, you must understand their behaviors, their personalities, and their needs to convert them into paying customers. How do you create a conversion funnel, though, and how do you get the most from this tool?

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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

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What are the best eCommerce subscription platforms for 2019? |

The Marketing & Growth Hacking Publication

We’ve all heard that millennials are different. They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription business is good business. It’s a win-win.