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IVP: The Average SaaS Magic Number is 1.2

SaaStr

The “Magic Number” is one of those metrics in SaaS that has always sort of vexxed me. in essence means you need a full year to pay back just your sales and marketing expenses for a new customer. So Magic Number calculations are absolute, but their significance is very context-sensitive. you need capital.

Scale 264
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Focus on the Fundamentals: How to Scale For Profitability with OMERS Growth Equity Managing Director & Head of Growth Equity Mark Shulgan (Video)

SaaStr

As SaaS founders are looking to scale and raise funding, it can be confusing and stressful to navigate in the uncertain market of the past few years. So how can you tell if you’re on the right track? In the SaaS space, revenue growth was the king of metrics for many years, but that has changed. Sign up for free.

Scale 226
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The Most Important SaaS Metrics In 2023 with monday.com CEOs and Co-Founders Eran Zinman and Roy Mann, and SaaStr Founder Jason Lemkin

SaaStr

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? How Is CAC Calculated In SaaS? You can read more about real-world ARR examples here.

Metrics 196
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Average Customer Acquisition Cost: Benchmark by Industry and How to Improve It

User Pilot

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. Offering personalized onboarding experiences to reduce the need for additional acquisition efforts.

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How to Measure Growth of a Company [+ Metrics]

User Pilot

Are you trying to find out how to measure growth of a company? Growth is the lifeblood of any company, and it is paramount for any SaaS company. Measuring a company’s growth helps you understand how much you progressed and where you stand. What is the company’s growth rate?

Metrics 91
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Learning to Measure Key B2B SaaS Metrics with SubscriptionFlow

Subscription Flow

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52
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Customer Retention Cost: What Is It, How To Calculate and Reduce Retention Costs

User Pilot

Looking to improve your retention rates by reducing customer retention costs? Retaining a customer may not always be less expensive than acquiring a new one. Especially if you don’t know how to invest your money the right way. This is why it’s critical to understand retention costs and how to reduce them.