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It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Individual employees no longer have patience for bad (or, let’s face it, even mediocre) user experiences. Your marketing should start to mimic a B2C business.

Scale 70
article thumbnail

It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Individual employees no longer have patience for bad (or, let’s face it, even mediocre) user experiences. Your marketing should start to mimic a B2C business.

Scale 51
article thumbnail

It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Individual employees no longer have patience for bad (or, let’s face it, even mediocre) user experiences. Your marketing should start to mimic a B2C business.

Scale 40