It’s a Rough Time to Be a Startup – Here’s What You Can Do About It
OpenView Labs
MAY 20, 2019
That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Individual employees no longer have patience for bad (or, let’s face it, even mediocre) user experiences. Your marketing should start to mimic a B2C business.
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