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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Selling has changed since Predictable Revenue was published. Here comes the problem with the Predictable Revenue playbook.

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FastSpring Annual Recap: Reflecting on 2020 and Looking Ahead to 2021

FastSpring

On average, our customers’ revenue grew by nearly 20% relative to 2019. I expected our customers’ businesses to be fairly resilient in a downturn, but we were facing economic headwinds that hadn’t been experienced for nearly a century. We helped facilitate record growth for our customers. We acquired SalesRight.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. Early in 2019, I had an epiphany moment.

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SaaStr Podcasts for the Week with Former Moveworks CIO and Lucidchart Co-Founder/CEO — December 13, 2019

SaaStr

This podcast is an excerpt from Karl’s session at SaaStr Europa 2019. Yousuf Khan: Well, the CIO is fundamentally owning the business technology function of the company. And by business technology function I want to define that because sometimes there’s a overlap with the CTO from an engineering side. Yousuf Khan.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. So we cracked open a basic programming book and we started learning how to write our first lines of software together.

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SaaStr Podcasts for the Week with InCountry and Y Combinator — July 19, 2019

SaaStr

Prior to InCountry, Peter founded six and sold 6 enterprise software companies that were acquired by Sun, Citrix, VMware, Oracle, Sprinklr and Prograph. Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud. At Sun, Peter was the CTO of the Liberty identity consortium that designed SAML 2.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

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