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4 Sales Recruiting Trends to Be Ready for in 2020

OpenView Labs

Though 2019 has been “slow” relative to years prior, headlines and financial experts everywhere are predicting U.S. So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. They want a product/service that’s doing something powerful.

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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

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Losing Sleep? Hiring Has Officially Replaced Cash as a Key Reason Startup Founders Are Up at Night

OpenView Labs

And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive. While the motion is slightly different, the genuine excitement that helped you make your first sale or close your first round should be leveraged in selling candidates as well. Cash is no longer a top concern.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

“It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” And I just started a consulting business, it was a service business.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

It’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. com, where we’re building, deleting software marketplace, we’re also seeing software booming.

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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

That’s triple the rate of 2020 (100%) and double that of 2019 (165%). . The game has changed when it comes to recruiting. Hiring managers should prepare by putting together pitch materials (usually a 2-3 page deck) to give candidates a deeper look at your company and culture – beyond what’s on your website.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. In 2019 research firm IDC found them to deliver 869% ROI (??) Turning a sales objection into a unique differentiator.