Companies With Usage-Based Pricing Grow 38% Faster
OpenView Labs
MARCH 4, 2021
Today we know of HubSpot —the maker of marketing, sales, and service software products—as a preeminent public company with a market cap above $17B. By the time HubSpot went public in 2014, net revenue retention had jumped to nearly 100%—all without hurting the company’s ability to acquire new customers. HubSpot isn’t an outlier.
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