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What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024

SaaStr

These days, CEOs are looking for too much magic from product marketing. Maybe we expect too much, even up to $10-20M ARR, and expect magic from product marketing. If you do a great weekly webinar, it always works. Each year, tens of thousands of SaaS fans attend SaaStr Annual. Product marketing is neither marketing nor product.

Scale 232
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At Even $50k in MRR, Running Out of Money Is No Longer an Excuse

SaaStr

We’ve talked a lot on SaaStr about the challenges in getting from nothing to that first $1m-$1.5m As you approach $10m ARR, Initial Scale, money per se shouldn’t be an issue, other than the rate at which you can and should invest it. in ARR, “Initial Traction” That it takes longer than you think.

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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. Episode 573 of the podcast is an excerpt from the recording, and you can find the full transcript below. And each of those webinars will probably produce at least one customer if you do it every single week in scale.

Scale 230
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Usage-Based Pricing 2.0

OpenView Labs

Yet pivoting from traditional subscriptions to usage-based can be just as big of a shift as making the leap from on-prem to SaaS. Meanwhile, the usage fee helps monetize customers as they grow their product adoption over time. I wrote that public companies with a usage-based model are growing 38% faster than their peers.

Pricing 97
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Top 10 Customer Success Takeaways from SaaStr Scale

ChurnZero

Top 10 Customer Success Takeaways from SaaStr Scale. The programing was packed with 15+ hands-on “The Playbook To” session from top CROs, CMOs, and CCOs, all with the focus of helping you to scale faster. Yesterday, ChurnZero had the opportunity to attend and sponsor a brand new SaaStr event called – SaaStr Scale. No Surprises!

Scale 40