Remove Marketplace as a Service Remove Outsourced Development Remove Payment Features Remove Sales Outsourcing
article thumbnail

The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

He and his team were instrumental in developing the explosive growth potential of the channel in serving the SMB. Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow. Thomas Hansen was Worldwide Vice President of SMB at Microsoft.

article thumbnail

How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. They often have developed personal relationships with a degree of instant trust that’s hard to replicate from afar.