Fractional VPE Marketing Revenue Underperforming Technical Team 
SaaStr
OCTOBER 24, 2022
Developers act, think, and behave differently than your average customer. So selling, marketing and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Anyone who says the developer market is not strong is behind the times.
SaaStr
JULY 12, 2022
Make the revenue recur, I’m interested. If it’s helpful to you, it’s got everything from how to build the sales com plan to how to think about hiring a VP marketing and how to hire a customer success thing. up that is sub one million in recurring revenue? That’s my background. Who has a start?up
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SaaStr
JULY 30, 2020
What are the core metrics founders should measure to determine the effectiveness of their reps and sales teams? Peter Kazanjy: So at TalentBin, that was kind of like my first training wheels, SaaS business, and also the place where I started to learn and appreciate go to market. So nowadays I’m all go to market all the time.
SaaStr
JUNE 1, 2021
In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. In this top-rated session Dharmesh Shah, cofounder and CTO of HubSpot, shares how he and his co-founders broke all of the “rules” and ended up creating an entirely new category of marketing software.
Outseta
MAY 8, 2020
What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. Best of all, the types of smart people that you run into in tech run the gamut from highly technical software engineers, to massively creative designers and marketers, to analytical data wizzes and finance experts.
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