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Why You Should Focus on Nurturing the Customer Relationship

Totango

By investing in the long-term success of customers, you can draw repeated yield through subscription renewals and upsells that result from customer lifetime value while also providing consistent value to your customers. Key metrics include: Business metrics that demonstrate how product engagement affects revenue.

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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. A customer-centric culture means putting greater emphasis on long-term metrics and practical business ROI. The customer’s product ROI.

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Customer Success and Upsells: How to Make the Most of Opportunities

Totango

It’s also worth noting that up to 70% of revenue in a subscription business comes from existing customer renewals and upsells. This customer-centric model demands that you shape your actions to meet the customer’s needs in order to drive recurring value for both sides. Accelerate onboarding to help the customer realize value early.

article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

By investing in the long-term success of customers, you can draw repeated yield through subscription renewals and upsells that result from customer lifetime value while also providing consistent value to your customers. Key metrics include: Business metrics that demonstrate how product engagement affects revenue.