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The metrics behind Spotify’s IPO

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MARCH 6, 2018

Spotify Co-Founder & CEO Daniel Ek. Customer Churn Rate. Average Revenue Per Account (ARPA). Ad revenue from free plans is a small proportion of total revenue (about 10%) but is growing steadily year over year. Median gross margin for SaaS is 71% — virtually unheard of in less scalable revenue models.

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Payments Metrics EKS (Elastic Kubernetes Service) SaaS Payments 75
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