Why 2019 Is The Year Of Growth Engineering In SaaS
Hull
JANUARY 22, 2019
These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. For example, as a lead is nurtured and converts to become a customer, you might need to: Integrate payments (Stripe). They might have focused on different areas, but applying the scientific method to marketing is not new.
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