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The Customer That Needs a Champion: Your Free Customers

SaaStr

I am a big believe in Free editions — when they work. Just having a “Free” version doesn’t get millions of folks to use your product. You can see the impact here, back in the day: And then we were acquired by Adobe, and Adobe did a great job at many things. They ripped out the free edition.

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Freemium at Scale with Typeform CEO (Video + Transcript)

SaaStr

Thank you so much to the SaaStr team for organizing this conference and thank you to Joaquim for joining me on this session. We are an early stage VC, mostly focused on SaaS all over Europe and and beyond. We are an early stage VC, mostly focused on SaaS all over Europe and and beyond. So thank you Christoph.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding.

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Why You’ll Want to Raise $100,000,000+ for Your SaaS Start-Up: The Incremental Customer

SaaStr

With all the SaaS companies raising big, later-stage rounds these days, seemingly every single day there’s a new unicorn and $100m+ round … you may wonder … why ? I mean, just because you can raise $100m or whatever epic number should you? Though perhaps not for the reasons you might think.

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SaaS Growth Strategies That Work in 2021 – with Aaron Krall, Sujan Patel and Natalie Luneva

User Pilot

What SaaS Growth strategies work best in 2021? So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Obviously, as a SaaS business, you don’t want to waste money on outdoor advertising or ineffective display/ social media ads.

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How to Build Happier Employees – Lessons From HubSpot’s CTO Dharmesh Shah and Chief People Officer Katie Burke

SaaStr

We’ve had a ton of great HubSpot content over the years but you may have missed this one, and it was a great one. With an honest assessment of what’s worked in their culture code, what’s changed, and what we all still need to work on. Raise your hand, just for a little bit of fun. Dharmesh Shah : Wow.