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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). In the language of SaaS, I churned. In this article, we take our best shot at answering these and many other questions surrounding churn. table of contents to jump between sections of this article. Part I: SaaS Churn Benchmarks.