How Buffer Reached $20m in ARR by Focussing on Growing ARPA
Chart Mogul
MARCH 9, 2020
While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. I realized we had better data in the first 2-3 years of the company when we were using improvised solutions, than with our sophisticated business intelligence platform.
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