How to Categorize Expenses in a SaaS Startup v2.0
Baremetrics
DECEMBER 7, 2023
The company grew their total spend from $390k/mo to $750k/mo during 2018. You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general.
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