Why 2019 Is The Year Of Growth Engineering In SaaS
Hull
JANUARY 22, 2019
These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. By 2000, cookie-based A/B testing on web birthed the "Conversion Rate Optimization" industry. But this is clunky - and a familiar problem for developers with other technologies. Look at web development.
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