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Cheryl Draper

Meet Our MozCon 2024 Community Speakers

Major high fives and fist bumps for each and every person who took the time to submit a pitch for a chance to nab a MozCon 2024 Community Speaker spot!

The caliber of pitches we received this year was undeniably one of the strongest we’ve ever seen, which is both exciting for the future of the industry and incredibly difficult for our speaker selection committee. With only two open community speaker spots and hundreds of pitches ranging from how to grow your career as an SEO to all manner of AI and ChatGPT-related entries, the competition was tough.

Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders, and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage this June. We take lots of things into account during our review, but ultimately, there are four main factors that determine our final selections:

  • Strength of the pitch (e.g., value, relevance to the audience, etc.)

  • Can the content reasonably be delivered in the time allotted?

  • Does it fit with the overall programming and agenda?

  • Will the topic have overlap with other presentations on the main lineup?

After much deliberation, we settled on two community speakers that we’re confident are going to be a great addition to the MozCon Stage.

Ready to meet our MozCon Community Speakers? Please congratulate 👏:

Navah Hopkins (she/her)

Evangelist, Optmyzr

@NavahHopkins

Image of Navah Hopkins

Navah is the Evangelist at Optmyzr. She's an active contributor to SEJ, SEL, the international speaking circuit, & universities. When she's not empowering marketers on the path to profit and victory, she enjoys playing games & hanging with her rescue dogs.

Breaking Silos To Make Bank: Getting Search + Social To Work Together

Beyond the familiar SEO and PPC divide, discover the hidden obstacles hindering marketers from truly excelling for their clients—the separation between search and social. Uncover invaluable insights backed by data in this action-packed session, where you'll learn the secrets of identifying wins through overlapping opportunities in search and social and utilizing factors like auction price, content cost, historical customer journey patterns, and internal operational cues. After this session, you’ll be mastering the art of channel testing and establishing foolproof safeguards for brand sensitivity, ensuring your strategies evolve seamlessly with the dynamic digital landscape.

Image of Travis Tallent

Travis Tallent is the VP of SEO at Brainlabs — a global, full-service agency with over 1,000 digital experts — where he leads the SEO and CRO product and teams to ensure they have the right talent, tools, tech, and process to do their jobs exceptionally well.

How to Grow Your SEO Team in an AI World

Join Travis as he unravels the secrets behind his remarkable journey at Brainlabs, doubling his SEO team to over 60 experts in just two years. He'll share actionable insights on fostering a culture of continuous improvement by nailing the basics, cultivating SEO advocates across departments, and leveraging intelligent analytics to showcase your team's impact. Regardless of whether you're in-house or agency side, discover how to build trust through monthly reporting, establish SEO advocacy beyond the CMO, and unveil the transformative potential of analytics to make your mark in the ever-evolving SEO landscape. Don't miss Travis's call to action, urging SEO professionals to embrace the three pillars and become indispensable leaders in any organizational setting.

We can’t wait for you to hear from these two awesome community speakers and the rest of our incredible lineup taking the MozCon stage this June 3 & 4. Grab a seat and see for yourself!

Nick Leroy says, The real secret to getting the most from MozCon is the networking. Sit down at a lunch table with unfamiliar faces and introduce yourself. Whether youre just joining the SEO scene or have executed SEO before the birth of Google, there is a story and experience for everyone to share

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Cheryl Draper

Cheryl Draper has been a marketer, community builder and event producer for the better part of the last twenty years. She's Senior Growth Marketing Manager, Brand at Moz and has been leading the MozCon team since 2018. When not busy dreaming up extraordinary event experiences, connecting members of the community, or testing out growth experiments, she can be found tending to the animals on her hobby farm, adventuring in the mountains, or petting random dogs.

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