3 Most Eye Opening Insights from Brightback eCommerce Data
Brightback's eCommerce Cheat Sheet is here.
It's an inside look at data from the full set of Brightback's eCommerce customers, this research reveals a host of compelling insights and benchmarks from all of our cancellation sessions – all of which reveal clear implications for the subscription industry. There are three clear takeaways from the report:
First, testing and optimization of cancellation flow offers can improve save rates. 3 of Brightback's key customers improved save rates by more than 50%. Read the piece below to get more detail on how.
Second, consumers cancel largely because of pricing and product issues. Almost 50% of consumers cancelled because they either thought the price was too high, or they had issues with the product quality, reliability, or effectiveness.
While discounts are highly accepted (and effective) at preventing cancellations in session, plan flexibility such as pauses have a higher conversion to saved customers. This suggests that a strategy of using pause/skip/change plan as loss aversion content with an offer as the final step in the cancel flow is a valid one.
The report is chock full of insights, growth hacks, and a review of customer stories in eCommmerce.
Get all the new data points and industry-specific analysis by downloading the eCommerce Cheat Sheet here.
