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Josh Braun’s Buyer-Centric Approach to Defusing Objections

Guest: Josh Braun – Founder at Sales DNA

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

“We don’t have budget this quarter”, “we’re already working with someone”, “can you just send me a proposal?”, and (when your prospect is trying to be polite) “we just need some time to think this over”.

You’ve probably learned one or two “silver-bullet” formulas to overcome objections like these; some magic framework that persuades prospects to change their mind & move forward with the deal (just so you, the seller, can get closer to “closed-won”).

But there’s a problem. That’s a seller-centric approach that often causes prospects to shut down (or provide you with BS information just to get you off the phone).

It’s time we adopt a fresh approach to defusing objections. One that reduces sales pressure and opens up honest conversations about the real problems our prospects are facing.

What You’ll Learn:

  • An understanding of why prospect’s really raise objections in the first place
  • Specific phraseology to defuse almost ANY objection in a clear & honest way
  • A proven framework to create an open and safe environment (where prospects feel comfortable speaking their minds)
  • How to handle objections that you’re personally struggling with right now (join us & ask Josh LIVE)

Watch it here

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