Did you know that it typically takes 5 to 8 attempts to successfully connect with a prospect? Despite this, many reps stop after just the first or second try. Entrepreneurs and business owners, often overwhelmed with multiple tasks, find it challenging to maintain consistent follow-up. Recognizing this challenge, we are so excited to introduce Email Sequences – a tool designed for more than just sales teams!

Email Sequences enhance your outreach by automatically sending pre-written, personalized messages to leads, clients, and customers based on recipient actions or set time frames, making every interaction more meaningful.

Best of all, we offer this powerful tool at no extra cost, setting us apart from competitors who charge more for similar features. We have also increased our email send limits, now allowing you to send the maximum number of messaged permitted by your provider via Nimble.

This feature, combined with Email Sequences, will speed up your outreach efforts, enhancing your communication from start to finish.

Let’s dive into Email Sequences!

Understanding Email Sequences: A Simple Guide

Have you ever noticed how some businesses seem to send the right message at just the right time? That’s the magic of email sequences—automated emails that are sent out based on specific actions taken, or set schedules.

What Exactly is an Email Sequence?

Think of an email sequence as a series of conversational steps, each crafted with a specific purpose to guide you—the recipient—towards a goal, such as making a purchase, registering for a webinar, or engaging more deeply with a brand. These emails are carefully planned and automated to take the load off your shoulders once they’re set up.

How Email Sequences Work

Imagine signing up for a newsletter. The first email you receive welcomes you warmly. A couple of days later, another email lands in your inbox offering valuable information or an enticing offer. Then, a follow-up email might nudge you towards a purchase or provide further insights. This series of emails is strategically designed to foster a relationship between you and the brand that will eventually lead to a purchase or commitment.

Key Uses for Email Sequences

Email sequences can be incredibly versatile. Here are some common ways they are used:

• Nurturing New Leads: Reach out to potential customers who have shown interest.
• Welcoming New Subscribers: Make a stellar first impression.
• Onboarding Users: Assist new users in getting the most from your service or product.
• Re-engaging Inactive Users: Reconnect with users who have drifted away.
• Upselling and Cross-Selling: Encourage customers to explore additional products or services.

What Triggers an Email Sequence?

Triggers are the catalysts for email sequences and determine the timing of each email that gets sent. They can be:

Time-Based Triggers: These send emails at predetermined times, such as immediately after a subscription or a few days later.

Activity-Based Triggers: More dynamic, these triggers respond to recipient actions, like not opening an email or clicking a link.

Setting up an email sequence means establishing these triggers and preparing the emails to be sent. Once activated, the sequence takes care of itself, ensuring that messages are delivered at the optimal time based on schedule or user behavior.

Benefits & Key Features of Nimble’s Email Sequences

Now that you’re more familiar with Email Sequences, let’s explore the benefits and key advantages that Nimble’s Email Sequences offer!

Tackling Common Sales Communication Challenges

Many businesses face hurdles in their email communications, particularly concerning timing, personalization, and scalability. These challenges can seriously affect sales effectiveness and growth. Without the right tools, such issues can lead to disengaged customers and missed sales opportunities (nobody wants that!).

Common Challenges in Sales Include:

• Manual Lead Management: Manually managing leads from various sources is inefficient and error-prone, leading to delays and reduced conversions.
• Inconsistent Communication: A lack of uniform outreach strategy leads to inconsistent and impersonal interactions, and missing key opportunities to engage clients.
• Repetitive Administrative Tasks: Sales teams waste valuable time on tasks like email scheduling and logging, which takes away from engaging with clients and strategic planning.
• Difficulty in Scaling Personalization: Expanding customer bases makes it hard to keep communications personalized, risking ineffective and generic interactions.
• Lack of Actionable Insights: Without detailed analytics, sales teams cannot effectively adjust their strategies, perpetuating inefficiencies.

How Nimble’s Email Sequences Address These Issues: Key Features & Benefits

Nimble’s Message Sequences are meticulously designed to tackle these common challenges, enabling your business to amplify your outreach and drive sales more effectively. 

Let’s explore how these advanced features address key areas of concern and open new opportunities for your sales teams.

• Increase Communication Efficiency & Engagement: Nimble dramatically increases communication efficiency and engagement by automating the sales funnel, which not only scales engagement with prospects and customers but also enhances the likelihood of conversions through a steady and uniform outreach strategy. 

This streamlined approach begins with Nimble’s ability to enhance lead generation by automatically capturing and enriching leads from LinkedIn via Nimble’s free browser extension, Nimble Prospector.

Once captured, leads are quickly organized into detailed, targeted engagement lists thanks to Nimble’s robust segmentation capabilities. This process sets the stage for more effective prospecting and initial contact.

• Boosted Sales Productivity & Easy Personalization: By automating repetitive tasks like email sends, follow-up scheduling, and activity logging, Nimble’s Message Sequences free up sales professionals to focus on what they do best: selling. 

This shift away from administrative tasks enhances productivity and enables sales teams to spend more time engaging with clients and closing deals. Furthermore, each email that is automatically sent via a sequence can be completely personalized using Nimble’s Merge Tags!

• Data-Driven Insights for Enhanced Communication Tracking: Nimble’s Message Sequencing Reports offer invaluable insights into the effectiveness of sales strategies and tactics. 

These include the Message Performance Report with metrics like open and click rates, and insights into active engagements, successful completions, unsuccessful exits, delivery errors, and conditions affecting engagement. These reports help refine and enhance your messaging strategy.

• Scalable Campaigns: Nimble’s Message Sequences empower teams to scale their sales campaigns efficiently. Nimble’s automation and organizational tools like Workflows allow for handling more leads and closing more deals without a proportional increase in workload or resources.
• Team Collaboration: The platform also enhances team collaboration by providing tools that allow for the sharing of successful templates, strategies, and insights among team members.

This shared knowledge pool helps elevate the performance of the entire team, ensuring that successful tactics are leveraged across the board.

Quick Start Guide: Setting Up Message Sequences in Nimble

Here’s how to quickly set up a message sequence in Nimble:

1. Create Your Sequence: Go to the Sequences tab, click New Sequence, name it, select a color, and decide if you want to share it with your team.

2. Build the Sequence: Add Delays, Conditions, and Messages by clicking Add next to “A contact is enrolled into the sequence.”

3. Configure the Key Elements:

• Messages are crafted using templates or custom content.

• Delays manage the timing between actions.

• Conditions determine the flow based on recipient actions.

4. Finalize & Launch: Expand the sequence with additional elements as needed. End by setting success criteria for exiting contacts. Click Publish to save and start your sequence or Discard Changes to cancel.

For detailed instructions, please refer to our full setup guide crafted by our expert Care Team!

When to Use Email Sequences

Not Just for Sales: The Endless Possibilities of Email Sequences!

Email sequences are not just for sales teams! They can play a major role across various departments in your business by ensuring consistent communication and engagement. 

Here are a few examples of how they can be used outside of the traditional sales context:

• Public Relations: PR teams can use email sequences for press outreach, automating follow-ups to keep in touch with journalists after initial pitches. 
• Marketing: Marketers can use email sequences to automate invitations, reminders, and follow-ups for events, helping to keep attendees engaged. 
• Customer Service: Sequences can be used to check in on customers post-service, enhancing satisfaction and loyalty. 
• Non-Profit Fundraising: Email sequences can help non-profits manage donor engagement and retention, from thank-you emails to updates on fund usage. 
• Human Resources: Email sequences can even streamline internal messages for employee onboarding, training, or updates, ensuring that every hire, old or new, stays informed. 

From PR and marketing to customer service and HR, Nimble extends beyond sales, providing crucial tools to effectively manage communications for all members of your team!

General Uses: Sample Sequences

Cold Email Sequence

A cold email sequence is used to initiate contact with potential leads who might not be familiar with your business. The goal here is to gradually warm them up to your services or products. 

The sequence might start with an introductory email that highlights a common challenge or need, followed by a series of emails that provide value through tips, case studies, or industry insights. 

The final emails might include a direct call to action, such as signing up for a free trial or scheduling a consultation.

Each email should be spaced out over several days to avoid overwhelming the recipient while keeping your brand top of mind.

Follow-Up Sequence for Qualified Leads

After a potential customer has been confirmed as a qualified lead, a follow-up email sequence is essential to maintain momentum and guide them toward a purchase decision. 

This sequence might start with an email thanking them for their interest, followed by a link to a demo that showcases how your product can solve their specific problems.

Subsequent emails can provide additional details about features and benefits, customer testimonials, and even a limited-time offer or discount.

The sequence ensures you remain in contact and progressively build towards securing a commitment.

Onboarding Sequence for New Customers

Once a customer signs up for your product or service, an onboarding email sequence can play a crucial role in their experience and satisfaction. This sequence should welcome new users, guide them through the initial setup or use of the product, and provide helpful resources.

For example, the first email could welcome them and offer an overview of the product, followed by subsequent emails that address common beginner questions and how to get support. 

The sequence helps ensure that new users engage fully with your product, reducing churn rates and increasing customer satisfaction.

Get Started with Email Sequences!

For more information on setting up Nimble Email Sequences, we encourage you to check out this support article, crafted by our expert Customer Success team!

What’s Next For Nimble?

Stay tuned for the latest updates from Nimble! 

We’re excited to roll out new features such as Templates and Workflow Automations for Email Sequences soon! Our upcoming updates aim to elevate Nimble’s capabilities as a complete marketing automation and campaign management solution. Prepare for an even more robust and streamlined experience in handling your campaigns with Nimble!

Stay informed about our latest updates by visiting our Product Updates Blog.