Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. What Am I Doing Wrong?
You may not have product-market fit. You may not have built a product people will actually pay for. But assuming you have … well — are you doing any marketing?
There are 100,000+ SaaS apps out there. It may well be no one needs your product.
But what are you doing to get attention?
- Are you doing strong content marketing? This takes time, but it can work. Build a few pieces of truly epic, helpful content.
- Do you have a truly elegant free edition or free trial? This doesn’t get you customers on its own, but it helps get folks who do come to your site to try it.
- Are you trying very high-quality cold outreach to prospects, with a great value-oriented pitch?
- Are you getting PR? In TechCrunch, or wherever?
- Are you listed in all marketplaces you could be?
- Do you go to all the events in your industry? Are you hustling to meet folks there?
- Is there anyone you can partner with, even just to get a few customers? What other products do you add insane value to?
- Are you on Producthunt?
- Are you truly, truly husting to get customers?
- Keep at it!
Marketing takes time.
A related post here:
