“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one with Carin van Vuuren up, CMO of Greenhouse, check it out here.
This week we have marketing guru Sydney Sloan, previously CMO at Salesloft and now CMO at compliance leader Drata!
#1. What’s your core stack of apps today?
I just joined and my first purchase was 6Sense. We are running on HubSpot (my first time!) Contentful, Metadata, Intercom, Klue, ZoomInfo, LInkedIn Sales Nav and a Sales Engagement Platform which I hope to move to Salesloft!
#2. What’s the number one top new app you’ve added the past year?
6Sense to implement our Account Based strategy with our sales
#3. Other than your own, what app would you never let anyone take away from you no matter what:
ABM + Sales Engagement. I think this has replaced *almost* the need for marketing automation platforms. They just need to figure out how to do lead scoring and program tracking!
#4. What’s your top “undiscovered gem” — an app you love but others may not have heard of?
It’s a feature in sales engagement – Draft on Behalf in Salesloft. The ability for an SDR to draft an email for me to send to a prospect that I’m connected to on LinkedIn. Solid door opener move!
Sydney Sloan has more than 25 years of delivering transformative growth in high-tech companies by envisioning and implementing holistic marketing plans and impactful go-to-market strategies, M&A integrations, and product launches. Success in bringing new and acquired products to market across customer segments, product categories, and verticals. Former CMO, advisor, investor, and mentor to the next generation of leaders.
