Upscope

JUNE 4, 2019

You know why SaaS companies start creating white papers and data sheets and all that stuff? Hey, our competitor has all this weird data sheet and white paper crap on their site. I don't get why all these other websites have all these weird data sheets and white papers. Why did they move to enterprise?

Enterprise 84

Enterprise SaaS Pricing Sales 84

SaaStr

JANUARY 5, 2024

People with connections to the company also downloaded white papers and other things more likely to work than blasting the universe. Sam has talked about their champagne campaign , where they picked a few hundred companies in the Bay area and sent a bottle of champagne and a note. Her first assignment was hiring SDRS.

Sales Hiring 227

Sales Hiring Sales Recruiting Scale Outbound Sales Team 227

IT World

DECEMBER 6, 2022

Three years and four prime ministers after the UK government first published its Online Harms white paper—the basis for the current Online Safety Bill—the Conservative Party’s ambitious attempt at internet regulation has found its way back to Parliament after multiple amendments.

Government 53

Government Marketing 53

Tom Tunguz

JANUARY 10, 2018

Today, the protocol must be detailed in a white paper. The ICO market today bears many similarities to the dotcom era. Startups can raise hundreds of millions of dollars on an idea. Twenty years ago, the idea had to be sketched on a napkin. But the ability to access huge amounts of capital at a similarly nascent stage is identical.

Innovation 151

Innovation Blockchain Finance Marketing 151

Kellblog

OCTOBER 21, 2021

For example, if an oppty is created after several people downloaded a white paper, a few attended a webinar, an SDR had been doing outreach in the account, the salesperson met a contact on the train, and a partner was trying to win business in the account, who gets the credit? .”). [3]

Underperforming Technical Team 131

Underperforming Technical Team Engineering Advertising Forecasting 131

Practical Advice on SaaS marketing

JUNE 5, 2019

They can confine themselves to cranking out the standard array of white papers, brochures, and other marketing material. I know, marketers have plenty of work on their plates already without adding “tell the creation story” to the list. Of course, companies can get along without telling their creation story.

SaaS 122

SaaS Marketing Software Management 122

Natalia Luneva

JANUARY 7, 2023

White Papers 15 mins Last Visited: White Papers 15 mins. White Papers 15 mins Last Visited: White Papers 15 mins. Community Last Visited: Product Resources 5 mins Last Visited: Product Resources 5 mins. Server and Cloud Community. Windows Server R2 Essentials Community.

Azure 40

Azure Identity management Cloud Pricing 40

Practical Advice on SaaS marketing

APRIL 14, 2014

Publishing an insightful white paper, a blog post, benchmark data, or some other valuable content reinforces your credibility and makes a positive impression. Email newsletters, white papers, and blog posts, for example, are fairly inexpensive to distribute. A "one and done" approach won't work.

SaaS 113

SaaS Acquisition Benchmarks Finance 113

Practical Advice on SaaS marketing

JANUARY 6, 2018

They visit our website: invite them to a demo They walk into our trade show booth: show them a demo They download a white paper, open an email, attend a webinar, whatever: schedule a demo. For lots of us software-as-a-service (SaaS) marketers, the first thing we want to do with a new prospect is show them a demo.

SaaS 122

SaaS Software Marketing Sales 122

Practical Advice on SaaS marketing

JULY 1, 2018

They’re not typing relevant keywords into Google, not asking their colleagues for recommendations, not downloading educational white papers, or doing anything else to actively search for a solution. What if the people who should be searching for your solution just aren’t?

Advertising 113

Advertising Education SaaS Marketing 113

Practical Advice on SaaS marketing

JANUARY 9, 2016

But does downloading a white paper or signing up for a webinar really count as an inquiry from a qualified prospect? White papers, newsletters, webinars can all be effective cultivation tools. It's really just a cost-effective way to stay on a prospect's radar screen. You should see what works best for your organization.)

Acquisition 113

Acquisition Compensation Education SaaS 113

FastSpring

JUNE 11, 2019

White paper: 7 Ways to Increase Global Sales for Digital Products – FastSpring. In the latest FastSpring white paper, we’re breaking down the secret to building a seamless shopping experience directly on your website. Maximizing your revenue potential with global sales.

Payment Methods 66

Payment Methods Scale Payments Payment Services 66

Practical Advice on SaaS marketing

MARCH 2, 2018

These people have visited your website, opened your emails, read your white papers, sat through a demo, even talked with your sales people about pricing. There are even some prospects that do know you and they do see that your solution would help them… but they just won’t get around to buying.

Education 122

Education Pricing Communication Customer Success 122

IT World

JUNE 4, 2019

Explore this compelling IDC White Paper which analyzes the survey results of 800+ enterprises globally, revealing their winning behaviors and best practices. These organizations, which IDC refers to as digital leaders, consistently behave differently than their less accomplished peers in several ways.

Innovation 61

Innovation Enterprise Strategy Revenue 61

Baremetrics

SEPTEMBER 5, 2021

Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. The criteria that define an MQL are specific to different organizations. These criteria are typically set by considering a lead’s behavior within the customer lifecycle. What is a PQL?

Payment Solutions 95

Payment Solutions SaaS Payments Payment Services Payment Methods 95

Tom Tunguz

MARCH 28, 2017

If you’d like to read more about RevOp theory, Radius published an excellent white paper on the topic. Consequently, RevOps teams can measure the impact of sales operations experiments on marketing operations and vice versa. Then they can pursue a global optimum, rather than a local maximum. But why stop there?

SaaS 115

SaaS Construction Engineering Acquisition 115

Tom Tunguz

MARCH 17, 2015

Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on. Paid ads are sometimes used to drive potential buyers to white papers and other content, but this can get pretty expensive really quickly. Buyers want to educate themselves before engaging with a salesperson.

Scale 122

Scale Marketing SaaS Content Marketing 122

Neil Patel

DECEMBER 1, 2021

To be clear, you shouldn’t focus only on blog posts and white papers. You might think that just because we’ve been talking about blog posts and white paper, that there’s no room for other kinds of content on your site. When you have free content that people enjoy, you’re able to bring in traffic with your content.

Healthcare 107

Healthcare User Experience Engineering Content Marketing 107

OpenView Labs

JUNE 3, 2021

For example: Product managers are responsible for requirements, while product marketers deliver data sheets, white papers, web content, etc.). And finally, particularly in smaller companies, product marketing often creates data sheets, white papers, copy, and other collateral.

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

Unbounce

DECEMBER 16, 2021

Try making a brand awareness landing page that shares info through: Ebooks Podcasts White papers. Brand awareness landing pages are often a customer’s first look at your brand. Why not use this intro as a chance to show them the resources you have to offer?

Branding 124

Branding Social Media Marketing Strategy 124

Scytale

DECEMBER 5, 2023

Another added benefit of being a member of GLOBAL CISO FORUM is that you will receive access to publications TITANS along with links to white papers. As a member you will gain access to ResourcesCareer central that provides job listings and postings along with other helpful resources.

Cybersecurity 52

Cybersecurity compliance Leadership Education 52

Practical Advice on SaaS marketing

JANUARY 7, 2012

A gung-ho marketing team posts a compelling white paper on its web site. Dozens download the paper daily, providing their email address to do so. Getting from "downloader" to buyer is not a one-step process A lot of these white paper downloaders probably are prospective customers. Good luck with that. but not yet.

Business 100

Business SaaS Acquisition Software 100

Practical Advice on SaaS marketing

JULY 27, 2011

This beast inhales tasty blog posts for breakfast, devours hearty white papers for lunch, and feasts on entire websites for dinner. An extended discussion covered in a white paper can also be presented as a webinar, which can be publicized via a press announcement. The name of this voracious beast - the Content Monster.

SaaS 100

SaaS Software Strategy Marketing 100

Practical Advice on SaaS marketing

SEPTEMBER 9, 2017

Publishing it on your website, in blog posts, white papers, or by-lined articles can help you gain broader visibility. For example, they may see that customers seeking support are relying more heavily on chat and less on the telephone.

Data 100

Data SaaS Software Review Benchmarks 100

Kellblog

AUGUST 3, 2022

Share a draft white paper to get your arguments torn apart. Share a draft logo and you might learn it’s too close to an indirect competitor’s. Share a draft name to learn it’s a bad word in another language. Share a draft webpage to find errors. But it can also help you catch mistakes, before they go live.

Marketing 95

Marketing Sales Hiring Scale Software Review 95

Unbounce

DECEMBER 14, 2021

Things like repeat visits or downloading a free resource like a white paper might inch an MQL closer to transforming into an SQL—but there’s no guarantee that their actions will go beyond curiosity. Still, you need to be wary of your approach with an MQL. If they’re not fully committed, coming on too strong might scare them away.

Business 111

Business Software Sales Engagement 111

Totango

MARCH 8, 2022

The Totango online community includes our blog and other resources such as white papers, reports, on-demand webinars, and a learning hub to help you get the most out of our CS platform. You also can learn by doing by trying the Totango platform free to see for yourself how it works.

Customer Success 115

Customer Success Technical Review Social Media Underperforming Technical Team 115

Sales Hacker

JANUARY 13, 2020

Those white papers, use cases, video demos, and buyer testimonies need to attract searches. Inbound marketing materials like explainers, white papers, and video demos can be much more targeted since buyers often know a lot about the product before contact is made. A new focus on inbound marketing. The Blind Date.

Wireless 72

Wireless Sales Technical Review B2B 72

Practical Advice on SaaS marketing

JUNE 3, 2017

Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. And then things need to be done after prospects leave the site. Programs need to follow up with prospective customers and nurture the leads captured on the website.

AWS 100

AWS Social Media Acquisition Subscription 100

Practical Advice on SaaS marketing

JULY 8, 2017

An offer to attend a webinar or read a white paper on “Five Keys to Effectively Deploying an [HR/Finance/Marketing/Sales] Automation Solution” will probably be better received than another “Did you get my last email?” For people still near the beginning of their evaluation, they’re trying to learn more about automated solutions.

Finance 100

Finance Education Enterprise SaaS 100