Just a quick post to highlight a Balderton Capital webinar I’m doing this week on Wednesday, March 20th at 8:00 AM Pacific, 3:00 PM UK, and 4:00 PM CET.
The registration link is here. Since I’ve heard of a few problems with it, let me know if you get stuck: ping me on LinkedIn, Twitter, or leave a blog comment here.
Since 2024 is the year of efficient growth, I have already talked a lot about how to improve efficiency through driving expansion ARR, doubling down on campaigns and segments that work, relentlessly optimizing the go-to-market (GTM) machine, and experimenting with new AI GTM tools [1] that can increase sales and marketing productivity.
After quickly reviewing that material, we’ll switch gears to talk about growth, which almost invariably means not just tuning and optimization, but doing new things. We’ll discuss what I call the strategic expansion hypercube [2], which covers the five (arguably six) dimensions of growth:
- Product
- Use-case
- Industry
- Geography
- Channel
- And arguably, customer [3]
I’ll make some important general observations about the best ways to traverse this strategic epansion cube, providing some real-life examples of where startups fell into quicksand along the way. I’ll then discuss each growth dimension in more detail before wrapping up and doing a brief Q&A session at the end.
I hope to see you there. As always, I’ll be B2B-focused, fast paced, and hopefully fun. Register here.
I’ll post the slides after the event and a recording if Balderton makes one available.
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Notes
[1] See prediction number five.
[2] A fancy name for an N-dimensional matrix. This terminology is actually fairly common in finance orgs because most financial planning solutions are multidimensional in nature and built atop hypercubes as the data abstraction and/or underlying database model.
[3] In one sense, it’s a somewhat less interesting dimension because it has only two members, new and existing. In another, it’s critical and captured in age-old strategy tools like the Ansoff Matrix.
