Prospecting. Whose job is it, anyway?
Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. This is unfortunate because it is a necessary conversation. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales.
However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales.
Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Using proven strategies and successful case studies, he will cover: