SaaS Secret Sauce: How the CEO —> CRO Dynamic Drives Growth with Marketo’s Former EVP Sales, Bill Binch (Pod 582 + Video)
SaaStr
AUGUST 17, 2022
Founder of Marketo, Phil Hernandez, and Marketo’s former EVP of Sales, Bill Binch, have had decades of experience tackling precisely these issues. Phil, meanwhile, has his own take: Sales and marketing alignment. Have your marketing and head of sales collaborate on their sales arc. Culture of success.
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