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The Role of Sales Enablement in Accelerating Sales Growth

How To Buy Saas

Implementing effective sales strategies is pivotal in driving revenue and securing a market-leading position within the competitive business landscape. Sales enablement is critical in equipping sales teams with the necessary tools, skills, and processes to increase performance and foster sustainable growth.

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Sales Enablement Statistics for 2018

Sales Enablement, SaaS and Growth

To me, there’s never been a better time to be a sales enablement professional. While the sales enablement profession looks set to continue on an impressive trajectory, one aspect that has alarmed and disappointed me is the lack of credible and fresh data on sales enablement, its importance and value.

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Sales Enablement: The Underrated Cog of Enterprise Commercial Engines

Andreessen Horowitz

Sales enablement —the strategic use of people, processes, and technology to improve sales productivity and increase revenue — is the (usually) missing key for sales organizations that want to evolve beyond a handful of overachievers and into a well-oiled, agile, and high-performing commercial machine.

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Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

I lead sales enablement for HubSpot out of Dublin, Ireland and my role encompasses sales content, sales training, deal support and sales productivity. That’s where sales enablement comes in. But how can sales enablement be packaged?

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How to Design a High-Performing Sales Enablement Program

Sales Hacker

The same can be said for sales enablement. Earlier in my career, I helped build a global sales enablement team at Oracle Marketing Cloud that designed, deployed, and measured a sales onboarding program integral to a business unit responsible for $675M in annual recurring revenue. Sales Onboarding.

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5 Best Practices for Using Competitive Intelligence in Sales Enablement

Sales Hacker

The key to this internal success is sales enablement and quality, competitive intelligence. In this article, I’m going to show you the best practices for sales enablement and how to get the most out of your competitive intelligence so you can increase alignment and stay ahead of your competitors.

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The Five Phases of Sales Enablement Maturity

Sales Enablement, SaaS and Growth

Sales enablement is a rapidly emerging, but immature function. Many companies are investing in the creation of sales enablement teams, but as they’re so new, there’s a distinct lack of thought leadership, standardised measurement and best practices available. This can, must and will change.