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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

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17 SaaS Customer Success Best Practices to Improve Customer Retention

User Pilot

In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development. Increased customer lifetime value (LTV) and revenue.

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CRO Confidential: How Customer-First Focus Drives Retention and Revenue With Brex GM of Startups Lucas Fox (Pod 635 + Video)

SaaStr

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. They discuss how Fox helped build a churn-fighting, upselling, and cross-selling machine that continues to generate revenue.

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Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Read more: The Attain & Retain Strategy for You—Membership Engagement to Boost Retention Section 1: Understanding Subscriber Engagement and its Importance. The sections are as follows: 1.

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What is a Retention Specialist and What Does One Do?

User Pilot

Looks like it’s time to call in a retention specialist. A dynamic retention specialist will implement proactive strategies to improve the customer experience and increase loyalty, thus improving customer retention. Measuring KPIs to gauge the success of retention efforts. What is a retention specialist?

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Top SaaStr Content for the Week: Amplitude CEO, DigitalOcean CMO, G2 CMO, Podium SVP, Revenue Marketing, and More!

SaaStr

Don’t Hire a VP of Sales Everybody Loves. SaaStr 548: How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan. Revenue Marketing: Build for Scale with Podium’s SVP, Revenue Marketing Jess Weimer. The Private Equity Math of 1+1=3 in SaaS Acquisitions.

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Customer Acquisition vs Retention: What to Focus on for Product Growth?

User Pilot

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.