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Deliberately Underselling as Sales Strategy

Tom Tunguz

Let me tell you a tale of two software sales processes. Take 1: An ambitious account executive engages a sales prospect and hustles to sell the customer a mega contract that consumes nearly the entirety of a budget. Smaller commission check, but a faster sales cycle. In both cases, the vendor is out. She’s promoted.

Strategy 301
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The importance of doing reference checks (1(2)

The Angel VC

To follow up on the recently posted interview with Netflix CEO Reed Hastings , I’d love to share my experience about reference checks with you. One of them is to have a strong hiring process in place with its most important asset, you can guess it – reference checks! So why changing that good old practice and do references checks?

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How To (Successfully) Source Your First 2 Sales Reps

SaaStr

We’ve talked a lot on SaaStr about how to hire a Great VP of Sales, and how you have to close the first 10 or so customers yourself, and how when you do go to hire your first sales rep — make sure you hire two. Use a recruiter that does nothing but recruit sales reps at your ACV. I doubt any will be good enough.

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The importance of doing reference checks (2/2)

The Angel VC

This is part two of Jenny's article about the importance of reference checks. Last time we spoke about WHY you should do reference checks and what impact a bad hire can have on your organization. General thoughts on the HOW: If you do reference checks, make sure they are one of the last steps of your recruitment process.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

The best customer experiences go beyond the sale. The types of benefits your customers can give you - reviews, referrals, references, and how to activate them. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map.

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Every Customer is a Design Partner - Leading Your Sales Motion with Sales Engineering

Tom Tunguz

When a startup is born, founders lead sales. Design partners, pilots, or founder-led sales - they have many names - these customers work with a startup to solve a problem. Said another way, founder-led sales are sales engineering sales, not account executive sales.

Scale 152
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20+ of The “Ultimate Sins” When It Comes to Marketing, Sales and Success in Early Stage Startups

SaaStr

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. A bit more here. Never works out.