Dear SaaStr: What are Some Tricks Software Companies Use to Manipulate Churn Metrics?
SaaStr
JUNE 2, 2021
Q: What are some tricks software companies use to manipulate churn metrics? The post Dear SaaStr: What are Some Tricks Software Companies Use to Manipulate Churn Metrics? Churn” is a surprisingly imprecise term. This is quite common in self-service businesses. If a customer churns in a week, why count them? Every quarter.
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