Kellblog

JUNE 13, 2023

Here’s a quick post to share my slides from the presentation I gave today at the Radia Accelerator , a UK-based accelerator for female SaaS entrepreneurs, as part of my work with Balderton Capital. Our topic was SaaS Metrics 101. In building the deck, I tried to do 3 things Start with the basics: definitions and such.

Metrics 66

Metrics SaaS Interviewing Engagement 66

SaaStr

DECEMBER 4, 2022

It created a lot of discussions and was more controversial then — that NPS was a great core metric. Back then, I wrote that when I was a SaaS founder, I thought Net Promoter Score (“NPS”) was a somewhat dumb, Big Company metric. I didn’t want a metric that was abstracted away from revenue. I was wrong.

Metrics 277

Metrics Churn Engineering Innovation 277

FastSpring

APRIL 18, 2024

Basic Pricing Localization The most basic pricing localization is as simple as currency conversion, so that buyers in different regions are presented with prices in their own local currencies. Metrics like the ones above can help you track sales trends by country or currency and make adjustments to your globalization strategy accordingly.

Payment Methods 78

Payment Methods Payments SaaS Payments Merchant Services 78

For Entrepreneurs with David Skok

NOVEMBER 6, 2018

I presented on two topics at WebSummit 2018 in Lisbon on November 6th. The slides and videos of those two presentations can be found below. The videos are provided courtesy of WebSummit: 9 Secrets for Startup Success, A roadmap for B2B Founders Lean Startup taught the world how to find product/market fit, but in the.

Startup 225

Startup B2B Product Marketing Marketing 225

Kellblog

NOVEMBER 23, 2022

That means I’ve presented a lot of operating plans to boards. It also means I’ve had a lot of operating plans presented to me. Frankly, most of the time, I don’t love how they’re presented. Thus, in this post, I’m going to focus on how to best present the numbers in an annual operating plan. So, present context.

Technical Review 118

Technical Review Software Review Forecasting Churn 118

Tom Tunguz

MARCH 28, 2021

Customer support teams might use RPA robots to read the contents of an email, find an order number, look up the order, and present the support agent with some key data. UIPath’s metrics rank it as one of the fastest growing and capital efficient businesses today. The services gross margin is -19%.

Payment Services 359

Payment Services Metrics Payment Solutions Payments 359

For Entrepreneurs with David Skok

NOVEMBER 6, 2018

I presented on two topics at WebSummit 2018 in Lisbon on November 6th. The slides and videos of those two presentations can be found below. Special bonus: for those interested in the fun … The post WebSummit Presentations appeared first on For Entrepreneurs. The videos are provided courtesy of WebSummit.

Business Model 130

Business Model Metrics Startup Business 130

SaaStr

FEBRUARY 14, 2023

In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Growth Is Still Number One Growth is still the number one metric, but it’s not the only one. You do that by showing momentum.

Metrics 194

Metrics SaaS Marketing SMB 194

User Pilot

MARCH 7, 2024

What metrics you should track? Other popular user engagement metrics include user activation rate , DAUs/WAUs/MAUs , user stickiness , product usage frequency, NPS, CSAT , customer retention rate , and customer churn rate. If your product is designed to be used daily, like a fitness tracker, DAUs are the key metric.

Engagement 105

Engagement Metrics Underperforming Technical Team Scale 105

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

Kellblog

MAY 13, 2023

Just a quick post to invite you to register for a Balderton -hosted, public webinar on June 28th where Michael Lavner and I will discuss the SaaS Metrics That Matter in 2023. The point of the presentation is to discuss the metrics that matter now, given the change in the business and funding environment. Register here.

Metrics 108

Metrics SaaS Business 108

Totango

MAY 31, 2022

Let’s take a deeper look at how the Presentation Builder works and the benefits it provides your organization. What is Presentation Builder? Totango’s Presentation Builder tool uses a visual approach to presenting and sharing customer outcomes and goals collected from account data in Totango. and free text on the fly.

Business 83

Business Customer Success Communication Enterprise 83

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available.

Metrics 96

Metrics Customer Lifetime Value SaaS Acquisition 96

Kellblog

MAY 12, 2023

With the able help of Michael Lavner , we did a special, live presentation and discussion of my KiwiSaaS talk, Metrics That Matter in 2023 , for Balderton portfolio executives. Growth endurance (also known as growth retention or growth persistence) as an increasingly popular metric. I love that quote.)

Metrics 115

Metrics Benchmarks Social Media Retention 115

Kellblog

SEPTEMBER 2, 2020

I just finished delivering my presentation at SaaStr Annual 2020, dubbed Churn Is Dead, Long Live Net Dollar Retention. While the session is title is perhaps dramatized, if churn isn’t dead I think it’s at least wounded because there are too many ways to calculate it — and the downstream metrics based on it.

Churn 139

Churn Retention Metrics SaaS 139

Kellblog

OCTOBER 30, 2022

Unlike Meritech Public Comps , where you can see metrics for the best [1], public SaaS companies, this private company data is somewhat harder to come by (the only other source that springs to mind is RevOps Squared ) and, for most of us, it provides much more realistic comparables than Meritech [2]. See slide 13 of this presentation. [3]

Metrics 136

Metrics SaaS Benchmarks Churn 136

Kellblog

SEPTEMBER 12, 2023

Metrics-driven execution , including building a data-driven culture where you spend a lot of time reviewing and discussing shared data in a standard template. The post The Keys to Nailing and Scaling Go-To-Market: Slides from my 10X CEO Accelerate Presentation appeared first on Kellblog.

Scaling 110

Scaling Marketing Startup Engineering 110

Clouded Judgement

MARCH 29, 2024

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. This post and the information presented are intended for informational purposes only.

Cloud 278

Cloud Forecasting Subscription Payment Features 278

Kellblog

OCTOBER 11, 2022

Just a quick post to share the slides for the presention I gave today at SaaS Metrics Palooza , entitled You Can’t Fix a CAC Payback Period: The Operator vs. Investor View of SaaS Metrics. (For The presentation discusses: The ways VCs can use metrics in discussions with founders and CEOs.

Metrics 88

Metrics SaaS Startup Marketing 88

Subscription Flow

DECEMBER 28, 2023

We suggest you start working on the feasibility of your idea, present it to an investor, and secure funding for your SaaS business idea. Here, in this article, we are going to jot down the SaaS financial metrics that investors look into before giving you funding for your project or business idea. Is it that easy? Not exactly!

Metrics 52

Metrics SaaS Finance Acquisition 52

Andreessen Horowitz

FEBRUARY 10, 2020

0/ There is a dazzling amount of inconsistency in what GTM (go-to-market) metrics are presented at board meetings of early stage B2B (business to business) companies. Here is my hit list of the most important, and why: 1/ CARR – … The post 11 Key GTM Metrics for B2B Startups appeared first on Andreessen Horowitz.

B2B 131

B2B Metrics Startup Marketing 131

Kellblog

AUGUST 24, 2021

I recently gave a presentation at SaaSBoomi , an India-based SaaS founder community, which was structured as an interview by Freshworks social media evangelist Jayadevan P K (aka, JPK). Talk to us about the culture of metrics. What are some of the best practices, and what are some things you should avoid while tracking metrics?

Interviewing 128

Interviewing Metrics Social Media SaaS 128

Subscription Flow

NOVEMBER 22, 2023

One such way is that of user adoption metrics. By having clear cut SaaS user adoption metrics with the help of user adoption metrics examples, you can see how to leverage these for the betterment of your business. What is user adoption? They can reveal the specifics of your user adoption rates.

Metrics 59

Metrics Customer Lifetime Value Acquisition Retention 59

Kellblog

SEPTEMBER 27, 2021

I know the team went to great lengths (and great expense) to enable people both to connect live at an event and make it safe, with both vaccination cards and an onsite Covid test required to gain admission.

Marketing 113

Marketing Startup Business Metrics 113

Clouded Judgement

MARCH 1, 2024

Update on Q4 Earnings One metric I love tracking in net new ARR added in a quarter. Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric.

Cloud 311

Cloud AI Investment Metrics 311

ChurnZero

FEBRUARY 4, 2022

Customer Success Metrics that Your Investors and Board Care About. In this article, we share Kristen’s best advice on how you can use metrics to reframe your customer stories, so they’re primed for investor engagement. What metrics do investors care about? What metrics do your investors and board care about?

Customer Success 98

Customer Success Metrics Engagement Software Review 98

Kellblog

JULY 29, 2021

The purpose of this post is to embed the video recording of my recent appearance on Monday Night Metrics with Ray Rike of RevOps^2 and Ben Murray , also known by the sobriquet, The SaaS CFO. Here’s the video: Thanks to Ray and Ben for having me!

Benchmarks 122

Benchmarks B2B Metrics SaaS 122

Baremetrics

NOVEMBER 1, 2021

I like to say metrics of any sort are designed to answer one specific question about your business (I say this a lot , a lot a lot , maybe too often ), and you track them so that you like the answers. Well vanity metrics either don’t answer a question, don’t answer a needed question, or you can’t make positive changes to like the answer.

Payment Services 98

Payment Services Metrics Payments SaaS Payments 98

Clouded Judgement

MARCH 22, 2024

Subscribe now ARR (Annual Recurring Revenue) vs ERR (Experimental Runrate Revenue) ARR (Annual Recurring Revenue) is one of the most popular SaaS (Non-GAAP) metrics. However, it’s also one of the most loosely used metrics, and is frequently misused. I created this subset to show companies where FCF is a relevant valuation metric.

AI 183

AI Revenue Cloud Technical Advisors 183

Clouded Judgement

APRIL 19, 2024

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. This post and the information presented are intended for informational purposes only.

Cloud 141

Cloud Scale Subscription Payment Features 141

For Entrepreneurs with David Skok

JUNE 28, 2018

I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS business and to show the key levers a CEO can pull to achieve the greatest impact on their business. I recently gave a talk at the 2018 SaaStock NYC conference in June.

Metrics 211

Metrics SaaS Business Business Model 211

SaaS Metrics

JULY 22, 2020

When it comes to delivering an excellent presentation, we all need some help; it is a skill that can be acquired, and thankfully we have the means to do so. The essential component of making an excellent presentation is crafting out of the element; if we have no idea what we want to deliver, then we will not be able to provide it.

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52

Clouded Judgement

MARCH 15, 2024

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. This post and the information presented are intended for informational purposes only.

Cloud 161

Cloud Software Review Subscription Payment Features 161

Clouded Judgement

DECEMBER 1, 2023

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. This post and the information presented are intended for informational purposes only.

AWS 293

AWS Cloud AI Search Cost optimization & reporting 293

User Pilot

MARCH 31, 2023

What user onboarding metrics should you track if you want to evaluate your onboarding processes? Tracking the metrics helps you improve your onboarding process and retain more customers. So let’s see what these metrics are and how you can leverage user onboarding analytics to optimize them. Customer onboarding process.

Onboarding 97

Onboarding Metrics Retention Scale 97

Clouded Judgement

APRIL 12, 2024

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. This post and the information presented are intended for informational purposes only.

Cloud 141

Cloud Subscription Payment Features Revenue 141

ChurnZero

JANUARY 6, 2022

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. This article was adapted from a portion of ChurnZero’s BIG RYG session “ Customer Success as a Profit Center ” presented by Matthew Brown, Director Customer Enablement, Solink.

Forecasting 98

Forecasting Customer Success Metrics Sales Funnel 98