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Digital marketing for SaaS providers: How to promote Embedded Payments

Payrix

You’ve decided to offer Embedded Payments to your customers. Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. However, to capture success you’ll need to promote your new payments offering with customers and prospects.

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Payment facilitation and risk management: What do vertical software companies need to know?

Payrix

Before we dive into the risks associated with payments, let’s review why embedding payments is good for SaaS businesses and the three payment processing solutions available to software companies today. What are the benefits of adding payments to vertical software? What is a PayFac® developer?

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How do merchants feel about their vertical software and Embedded Payments?

Payrix

No matter your industry, keeping up with the latest technology and payments trends is essential for any software company looking to stay competitive and keep their customers satisfied. What can these financial and technology decision-maker perspectives tell us about the role of payments and the payments experience in software?

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Top ISV Companies that Integrate Payments [2024 List]

Stax

Companies and software providers that embed payment solutions into their services and platform are likely to attract and retain more customers. By using a cloud-based integrated payment software solution, you can provide a streamlined user experience while also earning an additional revenue stream through monetization.

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Get More Help With Merchant Onboarding and Get Payments Going Your Way

As software companies become a larger part of the payments world, you will have to determine how much of a role you want to play and how far up the payments revenue food chain you want to go.

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How to Streamline Your SaaS Clients’ Merchant Underwriting Process—and Improve Adoption Rates

Stax

Offering payment processing services is a move that makes sense for a lot of SaaS companies, particularly if your software helps your customers run their business. Adding payments to your suite of features and offerings enables you to provide more value to your users. What Is Merchant Underwriting?

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Taking control of the payments experience

Payrix

Neon One is on a mission to change that: building an ecosystem of technology and services that enable those who want to change the world and make it a better place. In pursuit of transforming how nonprofits are supported, Neon One knew their clients faced integration issues and lacked payments expertise.

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PayOps Fact Sheet

Why integrate payments into your platform, and how does Infinicept help? Infinicept's PayOps™ platform helps your business onboard and manage merchants so you can generate payments revenue, control your customer experience, deliver an improved product, and increase valuation.

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"I Love Filling Out 12-Page Applications and Waiting Weeks For a Response,” Said No Merchant Ever

For the Independent Software Vendors (ISVs) providing business solutions to their merchants, the legacy payments ecosystem does not operate in their favor. ISVs have no control over the processes that touch their merchants every day.

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3 Ways Innovators Can Capitalize on Embedded Payments

Software companies are looking, feeling, and acting more like merchant services providers. They risk losing a source of stable, low-cost deposits and non-interest revenue market share, but don’t be fooled. It’s everywhere. This can be sobering for financial institutions – for good reason. FIs still have crucial roles to play.

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SaaS Payments 101: Roadmap for Monetizing Payments

Embedded solutions have taken the software industry by storm and disrupted the traditional distribution network for financial services, like payment processing. The payment facilitation (payfac) model and partnership offerings create a near- and long-term roadmap for SaaS growth and transformation.

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Your Guide to Embedded Payments

Right now, the embedded payments conversation can be downright confusing. Part of the reason for this owes to the sheer volume of terms used to describe some of the approaches within the space, like payfac, payment facilitator, merchant of record (MOR), embedded payments, software-led payments––and that's just to name a few.