SaaStr

FEBRUARY 9, 2024

Either way, the foundation for success in Go-To-Market starts with the right team. GC thinks about building out your Go-To-Market team in 3 ways: Short vs. long-term needs Product maturity Experimental vs. scale Short-term vs. long-term needs. You have to think about where your product maturity is before making the hire.

Scale 258

Scale Sales Hiring Sales Marketing 258

SaaStr

OCTOBER 11, 2023

Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. Serve customers a CRM or project management first, and as they scale and use it more, they’re exposed to more features. But because people convert by themselves, it creates a healthy product market fit.

Scale 159

Scale Sales Hiring Scaling Banking 159

SaaStr

NOVEMBER 12, 2022

I’ve had the privilege to invest one way or another in about 35 SaaS companies, both as a VC and as angel. They understand why they got “No”s in the early, pre-traction days, and even, in the early-ish days when they had a handful of customers but wasn’t really taking off yet (my favorite time to invest).

Scale 335

Scale Sales Recruiting Machine Learning Artificial Intelligence 335

SaaStr

FEBRUARY 7, 2023

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai

VP of Engineering 239

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 239

User Pilot

JULY 4, 2023

However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company. Components of product-led growth. The five segments of the adoption lifecycle.

Scale 98

Scale Scaling Technical Review SaaS 98

SaaStr

JUNE 19, 2023

My list of top advice founders never hear: Thanks for reading Scaling SaaS — from SaaStr! Watch it here: And only then … product-market fit. A bad VC will tell others not to invest. The pricing of comparable products. Identical pricing. The goal here is to take pricing out of the equation.

Scale 211

Scale Pricing Innovation Revenue 211

Chart Mogul

OCTOBER 20, 2023

Maybe it’s even time to start proclaiming product-market-fit, cautiously of course. Maybe it’s even time to start proclaiming product-market-fit, cautiously of course. Driving growth with content marketing Both Peter and Yoram saw content marketing as a key to unlocking sustainable growth.

Scale 52

Scale Scaling Headcount SaaS 52

SaaStr

APRIL 2, 2023

This thought is usually accompanied by a vague statement like “this person isn’t scaling.” Mistake: Not scaling based upon leading indicators We’ve had 3 periods in history where we scaled up way too fast: Early on, when we thought the enterprise opportunity for Gainsight’s Customer Success product was huge after closing *1* enterprise deal!

Sales Hiring 261

Sales Hiring Scale Scaling Customer Success 261

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Pick your strategies, invest in them, and start tiering. It won’t work.

AWS 205

AWS Scale Sales Hiring Marketing 205

User Pilot

APRIL 17, 2024

Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Userpilot pricing Starter : Priced at $249/month.

AI Search 103

AI Search Social Media Cross-platform App Design (Application) Systems Review 103

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. More SaaS companies will move to usage-based pricing.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OpenView Labs

SEPTEMBER 8, 2021

2021 has proven to be the year of usage-based pricing. . 45% of expansion stage SaaS companies now say they have a usage-based or consumption-based pricing model, according to data from OpenView’s forthcoming 2021 Finance and Operations benchmarks report. . Product: Treat product investments as a revenue-generating expense.

Pricing 64

Pricing Customer Success Scale Compensation 64

The Angel VC

FEBRUARY 20, 2016

Call me when it scales.” The reason is that in most categories online shopping has become ultra-transparent (something which I’m not completely innocent of ;-) ) and that there’s a group of highly price-sensitive customers which always goes for the lowest price. That’s my theory at least, it’s not scientifically proven.

Scale 192

Scale Scaling SaaS AWS 192

Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. Even when they scale, they eventually asymptote, and companies need to find new ways to grow.

Payments 62

Payments Scale Payment Methods Underperforming Technical Team 62

SaaStr

NOVEMBER 1, 2022

Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Platforms, however, can scale.

Scale 211

Scale Sales Hiring Cybersecurity Underperforming Technical Team 211

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Book the demo to see how!

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. In some ways, our goal with a second product is easier, and in some ways, much harder.

Underperforming Technical Team 62

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 62

SaaStr

FEBRUARY 16, 2021

As you approach $10m ARR, Initial Scale, money per se shouldn’t be an issue, other than the rate at which you can and should invest it. But assuming you are growing > 6-10% a month (which you should be at this point, if you have product-market fit) … you will get there. Every hire is just too expensive.

Sales Hiring 294

Sales Hiring Scale Banking Engineering 294

SaaStr

NOVEMBER 16, 2020

* Why does Andy think the seat-based pricing model in SaaS will die? Why is volume-based pricing optimal? How does one instil volume based pricing without disincentivizing usage? What does it take to scale a sales team successfully? What are the downsides of it? How does Andy think about discounting?

Sales Hiring 195

Sales Hiring Scale Leadership Sales Enablement 195

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. I run platform marketing at Slack. Vicki Lin : Great. Thank you Ceci.

Payments 117

Payments Scale Scaling Revenue 117

User Pilot

JUNE 20, 2023

Is it the best way to invest the resources? Why validate product ideas before building them? In short, product idea validation is necessary to ensure that there is a market need for the product and it offers features and functionality that accurately addresses the pain points the target audience faces.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

SaaStr

FEBRUARY 4, 2022

These deep-dive topics can be functional in nature, such as delving into the product roadmap or the sales hiring plan. They can also be more strategic, such as a discussion on whether to consider entering into a new business, changing pricing, or adding a new GTM motion. Public companies unfortunately require longer meetings.)

Sales Hiring 240

Sales Hiring Scale Leadership Startup 240

Intercom, Inc.

MARCH 13, 2019

You have to build a product that solves a problem and works well for them. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. Invest in what will scale”.

Scale 171

Scale Marketing Sales Hiring B2C 171

SaaStr

OCTOBER 30, 2021

Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! A mentor of mine suggested that I reframe my search to seek out companies that I would invest in, instead of the other way around. He told me, you can invest time, talent, or treasure. Make It A Science.

Scale 258

Scale Sales Hiring Sales SMB 258

SaaStr

MARCH 27, 2019

Over Leyla’s incredible 11 year journey with Salesforce she has seen the team scale from 1,800 to over 40,000 and revenue scale from $500m to over $16Bn. What were Leyla’s biggest learnings on people and business model through seeing the first hand hyper-scaling of Salesforce from $500m to $16Bn?

Scale 127

Scale VP of Engineering Mobile Scaling 127

SaaStr

JULY 24, 2020

355: Despite the global pandemic, seed investing remains hyperactive amongst VCs. Satya Patel: The other thing that VCs are doing is one very important part of their jobs, and that’s meeting companies and studying markets to figure out where they might want to invest eventually. This episode is sponsored by Lightmatter.

Scale 143

Scale Finance Investment Government 143

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Billing and Pricing . However, 64% of these participants considered expansion into new pricing models in 2022. Fixed pricing.

Trends 98

Trends B2B Scale Payment Features 98

Neil Patel

MARCH 1, 2021

What Are Productized Services For? Productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. Website Design.

Scale 141

Scale Payment Features Consulting Pricing 141

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. And now it’s all about like, can you really scale and execute? So that’s easy.

Sales Recruiting 247

Sales Recruiting Sales Hiring Scale VP of Engineering 247

Intercom, Inc.

OCTOBER 8, 2020

She was Trello ’s very first sales hire in 2010, built the company’s sales and account management teams, and was instrumental in scaling its business from 5 million to 25 million users within two years. Yet that hasn’t stopped them making big inroads into the enterprise market.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

OpenView Labs

OCTOBER 26, 2021

Prototypes might also help you gain clarity around your offering: is it packaged and priced competitively? Does your product-led growth strategy deliver on its promise to customers and prospects? . Milestone: Selecting a price. Run a pricing project. . The ultimate SaaS pricing guide. What should you charge?

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

Andreessen Horowitz

NOVEMBER 14, 2023

7 engineers, if you include me, one designer and one kinda product slash everything else, who’s my co founder. We actually raised 6 million upfront, so we had a lot more money, but I think pre-product market fit, it’s better to be sub 10 people. Immad: Yeah, pricing is kind of weird for Mercury.

Sales Hiring 84

Sales Hiring Banking Scale Pricing 84

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. Vista Equity Partners invested in Zapproved in 2017. Hear perspectives from both the investor and founder as the company scaled.

Scale 123

Scale Product Marketing Scaling Marketing 123

SaaStr

NOVEMBER 2, 2019

Hear about the early days of Glassdoor; tactical lessons on scaling—from building a business model and recruiting an all-star management team to advice on building a compelling, innovative company culture; and learn whyGlassdoor’s $1.2 Yes, it does not scale, but the beauty is the product.

Scale 124

Scale SaaS Payments Sales Recruiting Payment Services 124

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

Tom Tunguz

OCTOBER 21, 2014

These qualitative analyses provided Zendesk insight into the top five reasons users recommended product and the top five reasons users didn’t convert to customers, informative data for adjusting marketing tactics and guiding the product roadmap. In SaaS, that means the first visit is the pricing page.”

Scale 192

Scale Marketing Growth Hacking SaaS 192

User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Optimizing your marketing strategy to cut costs.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105