A comparison of the prices reflects a 3x to 10x increase across different tiers for Bing Search and Bing Image Search APIs. Credit: Microsoft Microsoft is all set to more than triple the pricing for its Bing Search APIs across all markets in what can be seen as an effort to recoup its investments into the search engine. The new pricing will kick in from May 1, 2023, for all Microsoft Bing APIs including Image Search, Video Search, News Search, Visual Search, Entity Search, Web Search, Autosuggest, and Spell Check, the company said in a blog post. “The new pricing model reflects more accurately the technology investments Bing continues to make to improve Search, including newer experiences such as Bing Visual Search and Bing Entity Search,” a Microsoft spokesperson said. Last month, Microsoft announced a $10 billion investment in OpenAI after reports claimed that the company was planning to integrate ChatGPT with its search engine. Microsoft has been betting on the rising popularity of ChatGPT, as it showcases a new way to search the internet and respond to queries using conversational language — different from what Google offers currently in the way of links. Google commands more than 91% market share in the internet search category globally, compared to Bing’s abysmal 2.95% as of November 2022, according to similarweb.com. The hike in prices can also be attributed to the addition of OpenAPI’s ChatGPT engine to Bing. “Customers will also benefit from new AI integrations that improve the Bing search index experience,” the spokesperson added. Steep rise in Web Search and Image Search APIs prices A comparison of the prices reflects a 3x to 10x increase across different tiers for Bing Search and Bing Image Search APIs. In the S1 category that allows 250 transactions per second, the new pricing for Web Search stands at $25 per 1,000 transactions compared to just $7 per 1,000 transactions. In the same category, Bing Image Search’s new pricing stands at $25 per 25,000 transactions compared to just $7 for the same number of transactions. In the S2 category, that allows 100 transactions per second, new Web Search pricing stands at $15 per 1,000 transactions compared to just $3 for the same number of transactions. Pricing for Bing Autosuggest for the same category has been raised from $3 per 10,000 transactions to $15. Other tiers including the optional Bing Statistics Add-on will also see a 10X increase across all tiers. Related content feature What Capgemini software chief learned about AI-generated code: highly usable, 'too many unknowns' for production While most of Capgemini's clients are reticent to use AI-generated code in production, the technology has led to big efficiency and productivity increases that developers and engineers might not yet realize, says Jiani Zhang, the company's By Lucas Mearian Apr 30, 2024 21 mins Developer Engineer Generative AI news analysis The EU has decided to open up iPadOS 'Our market investigation showed that despite not meeting the thresholds, iPadOS constitutes an important gateway on which many companies rely to reach their customers,' said the EU’s lead anti-competition regulator, Margrethe Vestige By Jonny Evans Apr 29, 2024 4 mins Apple Apple App Store iPad how-to A new Windows 11 backup and recovery paradigm? If used properly, new features built into Windows 11 offer safe, nearly complete backup, restore, repair, and recovery operations without third-party tools — but there are some caveats worth knowing. By Ed Tittel Apr 29, 2024 17 mins Windows 11 Backup and Recovery Windows feature Q&A: Georgia Tech dean details why the school needed a new AI supercomputer Georgia Tech partnered with Nvidia to roll out its first supercomputer so students can experiment with AI and machine learning to better prepare for a job market where those skills are now critical to success. By Lucas Mearian Apr 29, 2024 12 mins CPUs and Processors Education Industry Generative AI Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe