The Angel VC

SEPTEMBER 16, 2013

7th DO for SaaS startups Build a repeatable, profitable sales process Sales is a very different animal depending on the stage of your company, the market segment you're going after and on whether we're talking about inbound sales or outbound sales. Be "obsessively focused on getting to product/market fit", as Marc Andreessen put it.

Scale 153

Scale Sales Hiring Startup Sales 153

FastSpring

APRIL 13, 2023

“If you’re putting your products on Amazon, you’re probably not our ideal customer. Dopple has been careful which customers they invest in, making sure that their product roadmap aligns with where they continue to see the “hockey puck” moving. This is an investment. So think, think fashion, think garments.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

OpenView Labs

APRIL 5, 2019

Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing.

Marketing 58

Marketing Software Review Acquisition Education 58

SaaSOptics

MAY 19, 2022

Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Chart Mogul

JUNE 8, 2018

The nature of the VC model means that every investment they make needs to have the potential to deliver a huge, outsized return — most companies fail, especially at the seed stage. It should be clear how you’re planning to expand your total addressable market (TAM).” A lot of thought was put into this decision.

Venture Capital 84

Venture Capital Software Review Scale Startup 84

Kellblog

DECEMBER 27, 2021

Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply. Product-led growth ( PLG ). Well it’s time for my annual predictions post, a series now in its eighth year. In short, everything.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

SaaStr

MARCH 8, 2019

But a go to market advantage, business model advantage, that is much more sustainable. Brian Halligan: So yes, product market fit, but obsess over go to market fit and build a real moat. Make this much about the business model when you go to market. Then we both became savvy to this idea of market segmentation.

Scale 106

Scale Sales Hiring Underperforming Technical Team Social Media 106

SaaStr

DECEMBER 22, 2023

Discovering the entire market and mapping out all potential verticals early in the process. The incredible power and value of the mid-market segment. Building customer feedback into the DNA of your product team and products. Going multi-product early. Discover the entire market across verticals.

Scale 226

Scale Scaling Strategy Sales Hiring 226

SaaStr

AUGUST 5, 2021

If you invest in building a vibrant community to back up the sales, you’ll experience a lot of churn. . The entire team must be on board, and product managers are heavily involved in making sure the right people are getting the right product. . . With garage-dwellers the product-market fit is still questionable.

Scale 253

Scale Enterprise Finance Travel 253

User Pilot

SEPTEMBER 19, 2023

A product-led growth flywheel is a framework to drive SaaS growth through improvements in the user experience. The goal of product-led growth flywheel is to improve the customer experience by enhancing the product itself instead of investing heavily in sales or marketing. Cross-functional hinderance.

Scale 105

Scale Technical Review Acquisition Sales Funnel 105

Sales Hacker

AUGUST 18, 2023

” Is it something beyond just “we want bigger deal sizes to make our unit economics work” or do they feel they have a strong product market fit and can actually command those prices. Marketing…their demand gen motion changes, need different product marketing, etc. And why you think you can win?

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

SaaStr

MARCH 8, 2019

But a go to market advantage, business model advantage, that is much more sustainable. Brian Halligan: So yes, product market fit, but obsess over go to market fit and build a real moat. Make this much about the business model when you go to market. Then we both became savvy to this idea of market segmentation.

Scale 45

Scale Sales Hiring Underperforming Technical Team Social Media 45

OpenView Labs

DECEMBER 1, 2021

“Whether it’s an isolated comment or representative of a broader segment or opportunity.” Step 2: Redefine your market segments based on user insights. How you segment your market drives your product roadmap and go-to-market strategy. Step 3: Invest in your customers.

Scale 76

Scale Underperforming Technical Team B2C Engineering 76

SaaSOptics

APRIL 14, 2022

These flexible pricing options have allowed them to capture new market segments and give their customers the option to scale with them as their product usage increases. As SaaS continues to become more customer-centric, potential buyers want to get hands-on with software before making a significant investment.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

Outseta

JANUARY 20, 2020

But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

ProfitWell

DECEMBER 3, 2019

Do you gun straight for the glamour (and pressure) of venture capital investment? We break down different funding options, when the time is right to be seeking investment, and what you need to really impress your investors. Venture capital is provided by firms or funds founded specifically to give investment to fledgling companies.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

SaaStr

NOVEMBER 21, 2020

I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. It just made it a lot easier for us to scale up Salsify as we found success.

SaaS Payments 236

SaaS Payments Scale Payment Services Payment Solutions 236

Intercom, Inc.

OCTOBER 15, 2020

I can’t have demand without the product, and that everything I would define would be from the product side or from the supply side of the world. ” Then we’d look over the wall and we’d see people in market segments and we’d see personas, and we’d see all this stuff.

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

SaaSOptics

AUGUST 16, 2018

We discuss: How seed and Series A investment criteria differ. Techstars is a worldwide network that helps entrepreneurs succeed and we invest in early stage companies in all sectors and we’re active all over the planet with our three month accelerator program as well as Startup Weekend events. Thanks, Ari.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

We discuss: How seed and Series A investment criteria differ. Techstars is a worldwide network that helps entrepreneurs succeed and we invest in early stage companies in all sectors and we’re active all over the planet with our three month accelerator program as well as Startup Weekend events. Thanks, Ari.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

We discuss: How seed and Series A investment criteria differ. Techstars is a worldwide network that helps entrepreneurs succeed and we invest in early stage companies in all sectors and we’re active all over the planet with our three month accelerator program as well as Startup Weekend events. Thanks, Ari.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaStr

FEBRUARY 15, 2019

The other day, a founder of an angel investment of mine said, “Harry, you know, you have all these awesome shows, but if I want to learn about SaaS pricing, well honestly the content is pretty segregated and in a ton of different episodes.” It would be awesome to see you there.

Pricing 107

Pricing Benchmarks Scale SaaS 107

SaaStr

JUNE 3, 2020

Part of the sales system includes product, and marketing, and product marketing, and solutions engineering, and sales enablement. We were looking at wins and losses by seller, and by buying persona, and by market segment, and the geos we were in, and we just started to see some really clear trends.

Sales Hiring 169

Sales Hiring Scale Technical Advisors Systems Review 169

ProfitWell

DECEMBER 4, 2019

You’ve built something that’s growing fast, your product is gaining subscribers, and you’re beginning to bring in MRR. To kick off your growth stage and to continue powering through it, you will need to begin raising serious funds that will allow your company to grow its team, invest in product development and iteration, and scale.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Sales Hacker

AUGUST 30, 2018

For this, you need to obtain conversion rates and investments made for each approach. Matching the Best Prospecting Methods to their Market Segments. Similar to its product, its GTM must be design based on data obtained during testing. To scale growth, a company must determine which prospecting method it’s going to apply.

Scale 47

Scale Social Media B2C Sales 47

Sixteen Ventures

DECEMBER 31, 2019

Every company has an initial catalyst for investing in Customer Success. Often thought of only for pre-launch startups, this methodology should be employed whenever you wish to enter a new market segment, bring a new product to market, or if you need a sanity check on the addition of substantial new functionality.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136