Remove Investment Remove Market Segmentation Remove Pricing Remove Scaling
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A $30B Software Company from a $15m Investment

Tom Tunguz

A former venture capitalist, Mark Leonard started Constellation in 1995 with $15m of outside investment & a goal of buying vertical software companies with a moat & good unit economics. Vertical software companies pursue a particular market segment like car dealership management or hotel management software. Acquisition.

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How to Cross the Chasm & Scale Your SaaS

User Pilot

However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company. The five segments of the adoption lifecycle.

Scale 98
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Raise, Sell, Merge, or Scale? How to Navigate the Market Downturn.

SaaSOptics

Raise, Sell, Merge, or Scale? How to Navigate the Market Downturn. Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder.

Scale 97
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How to do Market Research: a Step-by-Step Guide

User Pilot

Segmenting Your Target Market Market research plays a key role in segmenting your target audience into manageable segments. These market segments are typically grouped by similar needs or attributes, and display similar responses in marketing research surveys and initiatives. Lifestyle choices.

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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

One of the most fundamental changes any startup can go through is entering this market niche. In their early stages, SaaS software startups typically target the early adopters in the tech or mid-market segments. Read more: How Dynamic Pricing Makes It a Good Fit for B2B Subscription Management for Enterprises?

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Your Sales Efficiency Will Probably Plummet Toward $10m ARR. Plan For It.

SaaStr

Specialization works — but it’s an up-front investment. Competition in core deals is the root cause of systemic high sales & marketing expenses. You start to become a break-out leader, and there’s a target on your back: Competition leads to price cutting. More SDR: AE pairing. More appointment setting.

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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

Iterate on your pricing strategy to make the product competitive while generating enough revenue to support its growth. Strategic partnerships with other companies allow SaaS businesses to access new markets, benefit from partners’ acquisition channels and brand awareness, and leverage their expertise. The best part?