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Your 3 Pricing Strategy Choices: Grow, Skim, or Follow

OpenView Labs

Back in 2015 I published this post “ Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” In this post, I update the key ideas and introduce a few new ones based on the importance of goal setting and new approaches to pricing and value. Pricing is a critical choice. Pricing strategy selection is a choice.

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It’s Time to Resegment Your Market (and Revise Your Pricing)

OpenView Labs

When you do this, you’re looking for two key changes: Have current customers and prospects changed segments? Has the segmentation itself changed? Any changes to either of these should cause you to reconsider your pricing strategy. Related read: The Ultimate SaaS Pricing Resources Guide. Let’s begin with the easier case.

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Customer Segmentation Benefits to Optimize Your Marketing Strategy

Baremetrics

All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. 1 What is Customer Segmentation? 2 Pitfalls of Not Segmenting Customers 3 Benefits of Market Segmentation 4 How Baremetrics Helps. What is Customer Segmentation? start free trial.

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It’s Time to Raise Your Debt Facility: Execution Tactics for Founders

Andreessen Horowitz

For early stage companies, lenders are mostly underwriting based on existing investor support; with later-stage companies, they are underwriting to enterprise value and are more focused on company KPIs, churn, and related metrics. As such, lenders focus mostly on underwriting to key growth drivers or metrics tracked by equity investors.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

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Your Sales Efficiency Will Probably Plummet Toward $10m ARR. Plan For It.

SaaStr

Specialization works — but it’s an up-front investment. Competition in core deals is the root cause of systemic high sales & marketing expenses. You start to become a break-out leader, and there’s a target on your back: Competition leads to price cutting. More SDR: AE pairing. More appointment setting.

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What is revenue optimization? Using pricing to optimize revenue

ProfitWell

Revenue optimization is a combination of pricing, demand, and marketing strategies used to maximize revenue growth. It involves taking a tactical, analytical approach to your pricing—requiring analysis of your price points, sales channels, and various other areas of your business—in order to maximize it. Occupation.

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